CRM Manager

Potentiam Ltd; Wes-Kaap; Hybrid; ZAR 420,000 - 620,000; Full time

Job summary

Potentiam Ltd in Cape Town is seeking a HubSpot specialist to oversee CRM strategy, reporting, and automation across sales and marketing. You will work with global clients and internal teams to optimize campaigns and ensure data integrity.

The role requires 4+ years of HubSpot experience, HubSpot Academy certification in Marketing and Sales, and familiarity with HubSpot APIs. This hybrid position in Cape Town CBD offers opportunities for growth and professional development.

Qualifications

• 4+ years of HubSpot experience.
• HubSpot Academy certification in Marketing and Sales.
• Experience with HubSpot APIs and developer platform.
• Advanced Excel skills.
• Knowledge of Google Analytics.

Responsibilities

• Oversee CRM strategy and develop tools to support strategic objectives.
• Track and report on sales and marketing channel performance.
• Develop and maintain robust campaign reporting using Marketing Studio.
• Manage HubSpot usage and data integrity across teams.
• Provide HubSpot training and reduce duplicate data entry.
• Collaborate with stakeholders on integration and future opportunities.

Skills

HubSpot experience

Analytical skills

Stakeholder management

Tools

HubSpot

HubSpot API

Google Analytics

Excel

Job description

Potentiam is a fast-growing global offshore solutions provider connecting top talent with leading UK and European businesses. With offices across South Africa, Romania, India, and Brazil, we offer international exposure, real career progression, and the opportunity to work with high-performing global teams.

We combine global opportunity with local support - giving you the chance to grow, make an impact, and build a long-term career in a business that’s scaling fast.

Global clients. Clear progression. Real opportunity.

About Our Client

Our client is a research and analytics firm focusing on the global entertainment industry. They work with an extensive range of media and communications, games and sports companies, including Hollywood studios, public broadcasting groups, online video providers, pay TV operators and telecoms groups.

As a rapidly growing business working with some of the world’s largest companies, our client is regularly seeking talented and motivated people to join their team. They are proud to be an equal opportunities employer and actively work on building an inclusive, friendly, and open-minded culture that embraces diversity, fosters collaboration and teamwork and encourages both personal and professional growth.

Duties & Responsibilities

• Oversee CRM strategy and create tools to support with the delivery of strategic objectives
• Track, measure and maximise performance, reporting on effectiveness of different sales and marketing channels, summarising the key insights and making recommendations
• Develop and maintain robust campaign reporting systems to measure and improve the effectiveness of our marketing campaigns using Marketing studio
• Ensure the Commercial team is optimising usage of HubSpot’s full capabilities and maintaining accurate data entry
• Implement and manage automated workflows to improve efficiencies across Sales, Marketing and Operational teams
• Work with stakeholders to provide accurate reporting on company performance, sales bookings, revenue, forecasting and marketing activity
• Work closely with business leads on key areas of integration and future opportunity to utilise HubSpot, including Operations, Research, Marketing, Sales and Finance
• Develop sales reporting to meet ongoing demand for evolved reporting metrics and analysis whilst improving accuracy

Operational

• Enhancing and maintaining HubSpot Sales Enterprise and Marketing Enterprise
• Be the main point of contact for any HubSpot related issues, and be responsible for providing HubSpot training to new team members
• Reduce duplicate entry issues in HS, leading the way for any automated processes to increase efficiency
• Oversee client ticketing system, ensuring tickets are successfully handled and closed by analyst team
• Be the main point of contact for our Customer Success Manager at HubSpot and work to improve any company pain points within HubSpot

Skills & Abilities

Skills and experience required

• Minimum of 4 years experience using HubSpot
• HubSpot Academy certification in HubSpot Marketing and Sales software
• Experience with HubSpot developer platform and HubSpot APIs

Skills and experience desired

• Advanced excel skills
• Understanding of Google Analytics

Location and Hours

Cape Town CBD, Hybrid - 08:00-17:00 SAST

Data Privacy Notice

The personal information you provide during the application and recruitment process will be used solely for recruitment purposes, in accordance with our data protection policies.

For any questions regarding data processing related to HR activities, please contact Chantal Endemann at [e-mail].

All data shared with third parties complies with applicable confidentiality and retention requirements.