ROI-Driven Multi-Channel Paid Media Strategist

Hire Resolve; Durban; On-site; ZAR 360,000 - 480,000; Full time

Benefits offered by this job

Competitive salary based on experience

Job summary

A digital marketing agency in KwaZulu-Natal is seeking a highly motivated Paid Media Specialist to enhance their paid media campaigns on platforms like Meta and Google. The ideal candidate will have 2-3 years of experience in social and web advertising, alongside a Bachelor’s degree in Marketing. Responsibilities include optimizing campaigns, conducting audience research, and collaborating with creative teams. Competitive salary based on experience offered. Apply by emailing your CV.

Qualifications

• 2-3 years of experience in paid social and web advertising (Meta and Google Ads).
• Strong knowledge of digital metrics like CPC, CPM, CTR, CPA, ROAS.
• Familiarity with DV360 basics and LinkedIn Campaign Manager.

Responsibilities

• Assist in developing and executing paid campaigns across digital platforms.
• Monitor, analyze, and optimize campaigns to meet KPIs like reach and engagement.
• Track and report on campaign metrics weekly and monthly.

Skills

Communication

Organizational skills

Attention to detail

Data analysis

Education

Bachelor’s degree in Marketing

Tools

Meta Ads Manager

Google Ads

Google Analytics

Google Tag Manager

Excel

Google Sheets

Job description

A digital marketing agency in KwaZulu-Natal is seeking a highly motivated Paid Media Specialist to enhance their paid media campaigns on platforms like Meta and Google. The ideal candidate will have 2-3 years of experience in social and web advertising, alongside a Bachelor’s degree in Marketing. Responsibilities include optimizing campaigns, conducting audience research, and collaborating with creative teams. Competitive salary based on experience offered. Apply by emailing your CV.