Paid Media Lead: Growth & Strategy (Remote)

HyperionDev; Cape Town; On-site; ZAR 600,000 - 800,000; Full time

Benefits offered by this job

Hybrid work options

Opportunity to enroll in Coding Bootcamps

Collaboration with leading experts in edtech

Socially impactful work

Job summary

HyperionDev in Cape Town is looking for a Paid Media Lead to drive performance across paid channels. You'll be responsible for strategic direction, budget allocation, and performance oversight across brands like Google and Meta.

The ideal candidate has 3+ years managing campaigns and excels in data analysis and stakeholder management. Benefits include a hybrid work environment, opportunities for tech skill development, and a chance to make a real social impact.

Qualifications

• Minimum 3+ years of experience managing paid media campaigns.
• Proven experience in B2C marketing, especially in tech or education sectors.
• Advanced analytical skills with a strong command of web analytics tools.
• Experience managing large annual budgets for campaigns.

Responsibilities

• Take ownership of paid media performance across assigned brands.
• Own core KPIs and regularly review performance for actionable insights.
• Oversee the execution of campaigns across various platforms.
• Manage and allocate significant paid media budgets effectively.
• Act as the key paid media partner to internal stakeholders.
• Lead performance reporting and provide actionable recommendations.
• Work with teams to improve conversion rates and user experience.

Skills

Google Analytics

PPC Campaign Management

B2C Marketing

Lead Generation

Budget Management

Tools

Google Ads

Meta

YouTube

Google Tag Manager

Job description

HyperionDev in Cape Town is looking for a Paid Media Lead to drive performance across paid channels. You'll be responsible for strategic direction, budget allocation, and performance oversight across brands like Google and Meta.

The ideal candidate has 3+ years managing campaigns and excels in data analysis and stakeholder management. Benefits include a hybrid work environment, opportunities for tech skill development, and a chance to make a real social impact.