Retail & Marketing Manager

Abantu Staffing Solutions (Pty) Ltd; Oos-Kaap; On-site; ZAR 900,000 - 1,500,000; Full time

Job summary

Abantu Staffing Solutions (Pty) Ltd in South Africa seeks a Senior Marketing/Sales Manager to drive growth in the fuel retail network, integrating marketing and sales strategies across Retail, Marketing and Leadership domains. You will lead campaigns, manage budgets, build strong retailer relationships, and ensure compliance with brand standards while delivering KPI targets.

The role reports to GM Sales and Ops, with 3 direct reports and requires a BCom/Marketing degree and 5 years in fuel

Qualifications

• Grade12
• BCom/Marketing Degree or Diploma
• 5 years Marketing/Sales experience in Fuel Industry
• Excellent communication, negotiation and relationship building skills
• Valid Driver’s license

Responsibilities

• Retail: Maximisation of Sales volumes and profit margins
• Retail: Drive new Sales opportunities
• Retail: Maintain the targeted image standards in the Retail Network
• Retail: Ensure that all compliance elements are maintained by the Retailer Network
• Retail: Build collaborative relationships with Retailers
• Retail: Create positive internal stakeholder relationships.
• Retail: Ability to liaise with dealers, contractors and suppliers.

Skills

Excellent communication

Negotiation

Relationship building

Valid driver’s license

Education

BCom/Marketing Degree or Diploma

Grade12

Job description

Minimum Requirements

• Grade12
• BCom/Marketing Degree or Diploma
• 5 years Marketing/Sales experience in Fuel Industry
• Excellent communication, negotiation and relationship building skills
• Valid Driver’s license

Responsibilities

Retail

• Maximisation of Sales volumes and profit margins,
• Drive new Sales opportunities
• Maintain the targeted image standards in the Retail Network
• Ensure that all compliance elements are maintained by the Retailer Network
• Build collaborative relationships with Retailers
• Create positive internal stakeholder relationships.
• Ability to liaise with dealers, contractors and suppliers.

Marketing

• Responsible for the management and administration of the marketing component.
• Responsible for developing and implementing marketing activities, defining and maintaining the company’s marketing plan and managing regular advertising campaigns in line with approved business plan as well as current and new brand building activities.
• Develop and manage sectors specific marketing projects including executing approved marketing strategy.
• Champion and manage all the Campaign’s marketing events including all stakeholders associated with the performance area.

Leadership

• This position is part of the Management team at the company. This position has 3 direct reports:
• Senior Cluster Manager
• Training and Compliance Officer
• Marketing Co-ordinator
• Build, inspire, coach and develop direct reports with clear purpose, accountabilities, performance goals and trust
• Manage and empower direct reports / support indirect staff.

KPI's

• Attain budgeted Sales Volume targets (New and base business)
• Attain budgeted Image stewardship targets
• Attain budgeted Customer service targets
• Attain timelines for all CAPEX Projects (KDR, UST’s)
• Attain fuel station retail store conversion to target.

Accountabilities

• Maximisation of sales volumes and profit margins
• Actively drive sales volumes for current sites and through development of new business opportunities.
• Develop robust plans to assure that non-performing sites performance is remediated promptly.
• Build productive Retailer relationships.
• Active Brand promotion within the area
• Assess Site improvement opportunities and financially justify opportunities.
• Oversee that all Capital projects are completed on time.

• Manage and empower direct reports / support staff.
• Compliance to Standards:
• Ensure compliance with brand standards, HES requirements and retailing standards
• Enforce contractual obligations with dealers as required
• Ensure that all sites achieve targeted Image Stewardship targets.
• Ensure that all sites achieve targeted Customer service targets.
• Ensure compliance by all staff with company policies and standards.
• Business Planning
• Preparation of Area Sales business plan and budget
• Execution of Area Sales business plan and budget
• The ability to interpret and advise on financial statements
• To have a sound understanding of RAS and pricing breakdown
• Be able to assess and advise on lettable areas on properties
• Collaborative relations
• Management of customer age analysis according to policy
• Work with retail store to assess opportunities to develop options that may benefit forecourt sales volumes.
• Work with Internal partners to optimise all internal processes.
• Company Ambassador – Represent the company at social responsibility events
• Conduct monthly BC evaluation reports (QFM) to be submitted to GM Sales and Ops by the 9th of each month
• P&L and Financial Responsibility
• Operational Management
• Compliance and Operational Excellence
• Strategic direction and leadership
• Marketing and Communications
• Activations
• Sponsorships & Events
• Social Media
• Incentive programs
• Procurement & Budget Management