Brand & Trade Marketing Manager

JVR Software; Johannesburg; Presencial; ZAR 480.000 - 720.000; Jornada completa

Descripción de la vacante

JVR Software in Woodmead, Johannesburg seeks a Brand Manager to build and execute brand and commercial strategies to drive sales growth and brand equity.

You will act as a strategic link between brand owners, retailers and the business, translating brand strategy into retail execution and managing budgets and performance metrics.

Formación

• Brand strategy and commercial growth focus.
• Translate brand strategy into retail execution.
• Experience in trade marketing and retail activation.
• Ability to manage budgets and performance metrics.
• Strong cross-functional collaboration.

Responsabilidades

• Develop and implement brand strategies aligned to client and business objectives.
• Establish clear brand positioning, target consumer and value proposition.
• Develop annual brand plans and commercial growth strategies.
• Identify opportunities to increase brand penetration, distribution and market share.
• Monitor competitor activity, category trends and consumer behaviour.
• Drive effective in-store execution across retail channels.
• Measure the ROI of trade marketing activities.
• Manage budget and performance reporting for brand owners.

Conocimientos

Brand strategy

Commercial acumen

Retail understanding

Strategic thinking

Leadership and influence

Data analysis

Descripción del empleo

• To build brands, unlock retail opportunities and convert brand strategy into measurable commercial growth for the business and its brand-owner partners.

Job Purpose

• The Brand Manager is responsible for building and executing brand and commercial strategies that drive sales growth, retail presence, brand equity and profitability.


• The role serves as a strategic link between brand owners, retailers and the business, translating brand strategy into commercially effective retail execution.


• The position combines brand management, trade marketing, retail activation, commercial planning and performance management

Key Responsibilities
1.Brand Strategy

Location: Woodmead, Johannesburg
Role Objective

• To build brands, unlock retail opportunities and convert brand strategy into measurable commercial growth for the business and its brand-owner partners.

Job Purpose

• The Brand Manager is responsible for building and executing brand and commercial strategies that drive sales growth, retail presence, brand equity and profitability.


• The role serves as a strategic link between brand owners, retailers and the business, translating brand strategy into commercially effective retail execution.


• The position combines brand management, trade marketing, retail activation, commercial planning and performance management

Key Responsibilities
1.Brand Strategy

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• Develop and implement brand strategies aligned to client and business objectives.


• Establish clear brand positioning, target consumer and value proposition.


• Develop annual brand plans and commercial growth strategies.


• Identify opportunities to increase brand penetration, distribution and market share.


• Monitor competitor activity, category trends and consumer behaviour.


• Ensure consistent brand positioning across all retail touchpoints

Trade Marketing

• Develop annual trade marketing strategies and activation calendars.


• Translate brand strategies into retailer‑specific commercial plans.


• Develop promotional, activation and visibility programmes.


• Drive effective in‑store execution across retail channels.


• Develop POS, displays, promotional material and retail communication.


• Measure the effectiveness and ROI of trade marketing activities.

Retailer Management

• Develop strong working relationships with Dis‑Chem Commercial teams.


• Understand retailer strategies, category objectives and commercial requirements.


• Identify opportunities for additional distribution, ranging and visibility (TLC Stores).


• Support customer presentations, range reviews and business reviews.


• Work with Dis‑Chem commercial teams to develop joint growth opportunities.

Sales & Commercial Growth

• Work closely with the sales team to deliver brand and customer targets.


• Identify revenue and margin growth opportunities.


• Support pricing, promotional and ranging strategies.


• Monitor sales performance against agreed targets.


• Analyse customer and product performance and recommend corrective actions.

Merchandising & Retail Execution

• Partner with merchandising teams to maximise brand visibility.


• Ensure agreed planograms, displays and promotional executions are delivered.


• Monitor availability, distribution and execution standards.


• Develop retail execution scorecards.


• Identify gaps in store execution and implement corrective action

Brand Owner Management

• Act as a key point of contact between brand owners and the business.


• Develop regular brand performance reports.


• Present insights, opportunities and recommendations to brand owners.


• Ensure agreed brand strategies are translated into retail execution.


• Manage marketing and activation budgets on behalf of the business

Data & Insights

• Analyse sales, market share, distribution and promotional data.


• Develop actionable category and consumer insights.


• Track competitor pricing, promotions and activity.


• Use data to identify growth opportunities.


• Develop monthly and quarterly performance dashboards

Campaign & Agency Managemen

• Brief and manage creative, digital, media and activation agencies.


• Ensure campaigns are delivered on time and within budget.


• Evaluate campaign effectiveness.


• Maintain consistent brand standards across all communications

Budget Management

• Develop and manage brand and trade marketing budgets.


• Track expenditure against approved budgets.


• Measure return on marketing investment.


• Ensure commercial activities deliver measurable value

Core KPIs
Commercial

• Brand sales growth


• Gross margin contribution


• Revenue versus target


• Customer growth


• New distribution gained


• Product/range performance

Retail Execution

• Distribution


• On‑shelf availability


• Planogram compliance


• Promotional compliance


• Display execution


• Store execution score

Brand

• Brand awareness


• Brand penetration


• Market share


• Brand consideration


• Campaign performance

Trade Marketing

• Promotional ROI


• Activation ROI


• Marketing spends versus budget


• Campaign execution


• Incremental sales generated

Key Relationships
Internal

• Managing Director / CEO


• General Manager


• Administrative team


• Medical Skin Specialist

External

• Band Owners


• Retailers


• Buyers


• Category Managers


• Agencies


• Research and data partner

Core Competencies

• Brand strategy


• Commercial acumen


• Retail understanding


• Strategic thinking


• Consumer insight


• Financial management


• Project management


• Negotiation


• Data analysis


• Communication and presentation


• Stakeholder management


• Leadership and influence