Remote Social Media Marketing Specialist

Placements24; Nuwerus; Hybrid; ZAR 300,000 - 540,000; Full time

Benefits offered by this job

Fully remote position

Flexible working hours

Competitive salary & bonuses

Professional development resources

Collaborative remote team

Job summary

Placements24 is seeking a creative and data-driven Remote Social Media Marketing Specialist to develop engaging content and drive brand awareness across platforms. You will monitor trends, analyze performance, and optimize campaigns for growth in an e-commerce context.

The role requires a Bachelor's degree in Marketing or related field and at least 3 years of experience. This fully remote position offers flexible hours and opportunities for bonuses.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• At least 3 years of social media marketing experience, preferably in e-commerce.
• Proven ability to create engaging content and manage social accounts.

Responsibilities

• Develop, execute, and manage social media strategies across platforms (IG, FB, X, TikTok, LinkedIn).
• Create and schedule high-quality content aligned with brand guidelines.
• Monitor trends, respond to comments, and engage audiences in real time.
• Analyze performance data and provide actionable reports on engagement and ROI.
• Collaborate with marketing to run integrated campaigns and promos.
• Identify influencers and manage paid social campaigns and budgets.
• Stay current with social media trends, tools, and algorithms.
• Support contests and giveaways and contribute to overall strategy.

Skills

Content creation

Social media strategy

Analytics & reporting

Community engagement

Paid social ads

Education

Bachelor's degree in Marketing/related field

Tools

Buffer

Hootsuite

Sprout Social

Google Analytics

Job description

About the Role

Our client, a vibrant and growing online brand, is seeking a creative and data-driven Remote Social Media Marketing Specialist to manage and expand their social media presence. This is a fully remote position, allowing you to contribute your expertise from anywhere. You will be responsible for developing engaging content, implementing effective social media strategies, and analyzing performance to drive brand awareness, community engagement, and traffic to our client's e-commerce channels. The ideal candidate has a proven ability to create compelling content across various platforms, a strong understanding of social media analytics, and a passion for the latest digital marketing trends. You will play a crucial role in shaping our client's online voice and building strong connections with their target audience. We are looking for a self-starter who is highly organized, proactive, and adept at working independently in a remote setting. Your efforts will directly contribute to the growth and success of our client's online business by fostering a vibrant and interactive online community.

Key Responsibilities

• Develop, execute, and manage social media strategies across platforms such as Instagram, Facebook, Twitter, TikTok, and LinkedIn.


• Create, curate, and schedule engaging and high-quality content (images, videos, text) that aligns with brand guidelines and marketing objectives.


• Monitor social media channels for trends, conversations, and relevant news, responding to comments and messages in a timely and professional manner.


• Analyze social media performance using relevant tools (e.g., platform insights, Google Analytics) and provide regular reports on key metrics, engagement, and ROI.


• Collaborate with the marketing team to develop integrated campaigns and promotional activities.


• Identify and engage with influencers and brand advocates to expand reach and credibility.


• Manage paid social media advertising campaigns, including budget allocation, targeting, and optimization.


• Stay updated on the latest social media best practices, tools, and algorithm changes.


• Assist in developing and executing social media contests and giveaways.


• Contribute to the overall digital marketing strategy by providing insights from social media performance.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.


• Minimum of 3 years of experience in social media marketing, preferably within an e-commerce context.


• Proven ability to create engaging content and manage social media accounts for brands.


• Strong understanding of major social media platforms, their audiences, and best practices.


• Experience with social media management and analytics tools (e.g., Buffer, Hootsuite, Sprout Social, Google Analytics).


• Excellent written and verbal communication skills, with a creative flair.


• Ability to work independently, manage time effectively, and meet deadlines in a remote environment.


• Basic understanding of paid social media advertising.


• Strong organizational skills and attention to detail.


• A passion for digital marketing and staying current with industry trends.

Benefits

• Fully remote position, offering flexibility and work-life balance.


• Competitive salary and potential for performance bonuses.


• Opportunity to work with a dynamic and growing online brand.


• Access to online learning resources and professional development.


• Collaborative and supportive remote team environment.


• Flexible working hours.


• Be a vital part of expanding our client's digital footprint.