Remote Social Media Marketing Manager

Placements24; Cape Town; Hybrid; ZAR 420,000 - 620,000; Full time

Benefits offered by this job

Fully remote work

Annual leave

Home office stipend

Professional development

Global team collaboration

Job summary

Placements24 is seeking an experienced Remote Social Media Marketing Manager to lead our social media efforts from anywhere in the world. You will shape our brand voice, build a vibrant online community, and drive measurable results through strategic initiatives.

This fully remote role offers flexibility to work from Cape Town, Western Cape, or anywhere, with collaboration across a distributed team and access to cutting-edge digital marketing tools.

Qualifications

• Bachelor’s degree or equivalent practical experience in Marketing, Communications, Journalism, or related field.
• Experience working remotely and collaborating with distributed teams is highly desirable.
• Strong understanding of social media KPIs, analytics tools, and reporting.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with marketing and business goals.
• Manage and grow presence across Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube.
• Create, curate, and schedule engaging content (text, image, video) reflecting brand identity.
• Monitor channels for trends and engagement; respond professionally to comments/messages.
• Develop and execute paid social campaigns; optimize for reach, engagement, conversions.

Skills

Copywriting

Communication

Editing

Time management

Independent work

Creative thinking

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

Sprout Social

Hootsuite

Native platform analytics

Job description

About the Role

Our client is seeking an experienced and visionary Remote Social Media Marketing Manager to lead our social media efforts from anywhere in the world. This role is crucial for amplifying our brand's voice, engaging our global audience, and driving measurable results through strategic social media initiatives. As a remote-first position, you will have the autonomy to shape our social media presence while collaborating closely with a distributed team. The ideal candidate is a creative storyteller, a data-driven strategist, and a passionate advocate for community building online. You will be at the forefront of social media innovation, helping our client connect with its target demographics in meaningful ways and foster a vibrant online community. This is a unique opportunity to leverage your expertise in a fully remote capacity and make a significant impact.

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with overall marketing and business goals.
• Manage and grow our client's presence across all relevant social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube).
• Create, curate, and schedule engaging, high-quality content (text, image, video) that resonates with our target audience and reflects our brand identity.
• Monitor social media channels for trends, conversations, and opportunities for engagement; respond to comments and messages in a timely and professional manner.
• Develop and execute paid social media advertising campaigns, optimizing for reach, engagement, and conversions.
• Analyze social media performance metrics, generate regular reports, and provide actionable insights and recommendations for improvement.
• Collaborate with internal teams (marketing, content, design, product) to ensure cohesive messaging and campaign integration.
• Stay up-to-date with the latest social media best practices, platform updates, and emerging trends.
• Build and nurture relationships with influencers and brand advocates.

Requirements

• Proven work experience as a Social Media Manager or similar role, with a strong portfolio showcasing successful campaigns.
• In-depth knowledge of major social media platforms and their respective best practices.
• Demonstrable experience in creating engaging content and managing social media advertising campaigns.
• Excellent understanding of social media KPIs, analytics tools (e.g., Sprout Social, Hootsuite, native platform analytics), and reporting.
• Strong copywriting, editing, and communication skills.
• Ability to work independently, manage time effectively, and meet deadlines in a remote work environment.
• Creative thinking and a keen eye for visual aesthetics.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field, or equivalent practical experience.
• Experience working remotely and collaborating with distributed teams is highly desirable.

Benefits

• This role offers a competitive salary and the significant benefit of working entirely remotely, providing unparalleled flexibility.
• Our client also provides a generous annual leave allowance, opportunities for professional development and online training, and a stipend for home office setup.
• You will be part of a collaborative and supportive global team, with regular virtual team-building activities and access to cutting-edge digital marketing tools.
• This fully remote position allows you to contribute meaningfully while enjoying the freedom and flexibility of working from Cape Town, Western Cape, or any preferred location.