Remote SEM Lead for B2B Growth

Blacksmith Agency LLC; Ballito; Remote; ZAR 1,150,000 - 1,807,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Search Engine Marketing Manager to own paid media for a book of B2B and growing-brand clients. You are the strategic voice at the table, and you make the calls.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, handle budget calls, growth roadmaps, and the narrative behind the numbers on client calls. This is a fully remote role serving international clients.

Qualifications

• 3+ years hands-on in Google Ads and Meta.
• Proven ROAS/CPA improvements and pipeline impact.
• Agency experience across multiple clients.
• Clear spoken English with US clients on calls.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Budget allocation, bidding, targeting and creative testing.
• Conversion tracking with GA4, Tag Manager and platform pixels.
• 90 day and quarterly roadmaps for clients with numbers on calls.
• Grow accounts via retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

Agency experience

Campaign optimization

English on live calls

Tools

GA4

Tag Manager

Platform pixels

LinkedIn Ads

Microsoft Advertising

Job description

Blacksmith Agency is an AI-first digital agency seeking a Search Engine Marketing Manager to own paid media for a book of B2B and growing-brand clients. You are the strategic voice at the table, and you make the calls.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, handle budget calls, growth roadmaps, and the narrative behind the numbers on client calls. This is a fully remote role serving international clients.