Remote SEM & Growth Strategy Manager

Blacksmith Agency LLC; Durban; Remote; ZAR 600,000 - 900,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients. As Search Engine Marketing Manager, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role with involvement in sales calls, roadmaps and measurable outcomes. You will oversee internal and external specialists, ensure campaigns deliver measurable results, and provide

Qualifications

• 4–7 years in PPC, SEO or multi-channel strategy.
• Experience managing paid and organic channels concurrently.
• Expertise with Google Ads, GA4, and Google Search Console.
• Ability to articulate strategic recommendations to clients and account executives.
• A track record leading execution teams and ensuring deliverable quality.
• Strong analytical skills to diagnose performance issues quickly.

Responsibilities

• Lead strategy for all PPC and SEO clients across industries.
• Join sales calls to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC/SEO strategy

Paid & Organic channels

Google Ads

GA4

Google Search Console

Keyword research tools

Paid media optimization

Strategic recommendations

Team leadership

Analytics

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Job description

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients. As Search Engine Marketing Manager, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role with involvement in sales calls, roadmaps and measurable outcomes. You will oversee internal and external specialists, ensure campaigns deliver measurable results, and provide