Senior Paid Media & SEO Growth Lead

Blacksmith Agency LLC; Cape Town; Hybrid; ZAR 1,498,000 - 2,496,000; Full time

Job summary

Blacksmith Agency is expanding its marketing division to lead a portfolio of PPC and SEO clients. As Paid Media Manager, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role, joining sales calls, overseeing specialists, building performance roadmaps and ensuring measurable outcomes for campaigns.

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels simultaneously.
• Expertise with Google Ads, GA4, Search Console and keyword tools.

Responsibilities

• Lead strategy for all PPC and SEO clients across industries.
• Join sales calls to validate scope and pitch recommendations.
• Build 90 day, 6 month and annual growth roadmaps for clients.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures and CRO.
• Oversee technical SEO, on-page SEO, links and AI-driven content.
• Own KPI tracking, attribution and analytics accuracy.
• Provide weekly direction and QA, coordinate with marketing PM.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC management

SEO optimization

Multi-channel strategy

Analytics & attribution

Client leadership

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Job description

Blacksmith Agency is expanding its marketing division to lead a portfolio of PPC and SEO clients. As Paid Media Manager, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role, joining sales calls, overseeing specialists, building performance roadmaps and ensuring measurable outcomes for campaigns.