Remote Growth-Focused Paid Media Strategist

Blacksmith Agency LLC; Durban; Hybrid; ZAR 900,000 - 1,500,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients. As Paid Media Strategist, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role; you join sales calls to shape strategy, oversee internal and external specialists, and build performance roadmaps to ensure campaigns deliver measurable outcomes.

Qualifications

• 4–7 years in PPC, SEO or multi-channel strategy.
• Experience managing both paid and organic channels.
• Proficient with Google Ads, GA4 and Search Console.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls to validate scope, pitch recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC & SEO strategy

Multi-channel campaigns

Google Ads

GA4

Analytics

Client leadership

Communication

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Job description

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients. As Paid Media Strategist, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role; you join sales calls to shape strategy, oversee internal and external specialists, and build performance roadmaps to ensure campaigns deliver measurable outcomes.