Strategic Digital Marketing Lead — PPC, SEO & CRO

Blacksmith Agency LLC; Pretoria; Teletrabalho; ZAR 600 000 - 900 000; Tempo integral

Resumo da oferta

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Digital Marketing Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure

Qualificações

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels simultaneously.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools.
• Ability to articulate strategic recommendations for clients and account executives.
• Track record overseeing execution teams and managing deliverable quality.
• Sharp analytical skills and the ability to diagnose performance issues fast.

Responsabilidades

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Conhecimentos

PPC management

SEO strategy

Data analysis

Client leadership

Multi-channel marketing

Ferramentas

Google Ads

GA4

Google Search Console

Keyword research tools

Paid media optimization

Descrição da oferta de emprego

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Digital Marketing Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure