Senior Paid Search & Growth Lead (PPC/SEO)

Blacksmith Agency; Cape Town; Hybrid; ZAR 900,000 - 1,300,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Paid Search Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role, joining sales calls, shaping strategy, overseeing internal and external specialists, and building performance roadmaps to ensure

Qualifications

• 4–7 years in PPC, SEO or multi-channel full-funnel strategy.
• Strong experience running paid and organic channels simultaneously.
• Expertise with Google Ads, GA4, Google Search Console and paid media optimization.
• Ability to articulate strategic recommendations for clients and account executives.
• Track record of overseeing execution teams and ensuring deliverable quality.

Responsibilities

• Lead strategy for all PPC and SEO clients across industries.
• Join sales calls to validate scope and pitch recommendations.
• Create 90 day, 6 month, and annual growth roadmaps for each client.
• Oversee client performance on Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keywords, bidding, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, and AI-driven content.

Skills

PPC/SEO strategy

Multi-channel management

Client leadership

Analytical problem solving

Sales call participation

Team coordination

Tools

Google Ads

GA4

Google Search Console

Job description

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Paid Search Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role, joining sales calls, shaping strategy, overseeing internal and external specialists, and building performance roadmaps to ensure