Remote Retail Digital Marketing Strategist for Growth

Placements24; Stellenbosch; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote role

Competitive salary

Professional growth opportunities

Job summary

Placements24 is seeking a Digital Marketing Strategist to lead remote-first online campaigns for a dynamic retail brand. You will own strategy across SEO, SEM, social, email, and content to drive acquisition, engagement, and sales. Working independently, you will analyze performance data, report ROI, and optimize budgets. Collaboration with marketing, sales and ecommerce teams will ensure a cohesive brand message and maximum ROI.

Qualifications

• 5-7 years of digital marketing strategy development and execution in retail or ecommerce.
• Proven track record across SEO, SEM, social media, and email campaigns.
• Strong analytical skills and data-driven decision making.
• Experience with CMS and marketing automation is a plus.

Responsibilities

• Lead development and execution of a cohesive digital marketing strategy.
• Manage and optimize channels: SEO, PPC, social, email, content.
• Analyze campaign data and report ROI with actionable insights.
• Collaborate with marketing, sales and ecommerce teams for cohesive branding.
• Stay current with digital marketing trends and tools.
• Oversee budget allocation across channels.

Skills

Digital marketing strategy

SEO

PPC advertising

Content marketing

Analytics & reporting

Education

Bachelor's degree in Marketing, Communications, Digital Media or related field

Tools

Google Analytics

Google Ads

Facebook Ads Manager

SEMrush

Job description

Placements24 is seeking a Digital Marketing Strategist to lead remote-first online campaigns for a dynamic retail brand. You will own strategy across SEO, SEM, social, email, and content to drive acquisition, engagement, and sales. Working independently, you will analyze performance data, report ROI, and optimize budgets. Collaboration with marketing, sales and ecommerce teams will ensure a cohesive brand message and maximum ROI.