Remote PPC Campaign Architect

Placements24; East London; Hybrid; ZAR 180,000 - 320,000; Full time

Benefits offered by this job

Remote work flexibility

Health/dental/vision insurance

Professional development and training

Performance incentives

Job summary

Placements24 is seeking a skilled Remote PPC Advertising Specialist to support marketing operations with a focus on paid search and social campaigns. You will drive targeted traffic, optimize budgets, and maximize ROAS from a fully remote setup, with potential collaboration around the East London region.

The role emphasizes data analysis, performance tracking, and ongoing optimization to meet CPA targets and growth objectives for diverse markets.

Qualifications

• Proven experience as a PPC Specialist or similar role.
• Strong knowledge of Google Ads and Bing Ads.
• Familiarity with social media advertising platforms.

Responsibilities

• Plan and optimize PPC campaigns across Google Ads, Bing Ads, and social networks.
• Conduct keyword research and audience analysis to inform strategy.
• Create compelling ad copy and select creatives to improve CTR and conversions.
• Monitor budgets and ROAS, adjust bids and targeting for efficiency.
• Analyze campaign performance with GA and platform reports, provide insights.
• Run A/B tests on ads, landing pages, and targeting to improve results.

Skills

PPC advertising

Google Ads

Bing Ads

Social ads

Analytics

A/B testing

Tools

Google Analytics

Conversion tracking

Job description

Placements24 is seeking a skilled Remote PPC Advertising Specialist to support marketing operations with a focus on paid search and social campaigns. You will drive targeted traffic, optimize budgets, and maximize ROAS from a fully remote setup, with potential collaboration around the East London region.

The role emphasizes data analysis, performance tracking, and ongoing optimization to meet CPA targets and growth objectives for diverse markets.