Remote Performance Marketing Specialist: B2B Ad Growth

Blacksmith Agency LLC; Durban; Remote; ZAR 1,161,000 - 1,824,000; Full time

Job summary

Blacksmith Agency is seeking a Performance Marketing Specialist to own paid media for B2B and growing-brand clients. You will direct targeting, budget calls, roadmap, and client narratives during calls, acting as the strategic voice at the table.

You bring 3+ years in Google Ads and Meta, a track record of improving ROAS/CPA, and agency experience across several clients with clear English on live calls with US clients.

Qualifications

• 3+ years hands-on in Google Ads and Meta.
• Proven ROAS/CPA or pipeline improvements.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for accounts.
• Handle budget allocation, bidding, targeting and creative testing; know when to kill a campaign.
• Set up and trust conversion tracking: GA4, Tag Manager and platform pixels.
• Own the 90 day and quarterly roadmap for each client; explain numbers on calls.
• Drive account growth: retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

Agency experience

English (US clients)

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is seeking a Performance Marketing Specialist to own paid media for B2B and growing-brand clients. You will direct targeting, budget calls, roadmap, and client narratives during calls, acting as the strategic voice at the table.

You bring 3+ years in Google Ads and Meta, a track record of improving ROAS/CPA, and agency experience across several clients with clear English on live calls with US clients.