Remote Paid Social Strategist — B2B ROAS Growth

Blacksmith Agency LLC; Cape Town; Remote; ZAR 420,000 - 600,000; Full time

Job summary

Blacksmith Agency is a digital agency operating remotely with clients in the US, Canada, and South Africa. We seek a Paid Social Media Manager who owns paid media strategy and execution for a book of B2B and growing-brand accounts.

You will lead targeting, budgets, roadmap, and narrative during client discussions, acting as the strategic voice and making campaign decisions that drive results. Collaboration with clients on live calls is essential.

Qualifications

• 3+ years hands-on in Google Ads and Meta: run, optimize campaigns.
• Proven track record of improving ROAS, CPA or pipeline metrics.
• Agency experience across several clients simultaneously.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google, Meta, LinkedIn and Microsoft Ads.
• Manage budget allocation, bidding, targeting, creative testing, and know when to kill a campaign.
• Set the 90-day and quarterly roadmap for each client and explain numbers on calls.
• Grow accounts through retention, upsell and long-term relationship building.

Skills

Paid media management

Campaign optimization

Client communication

Strategy development

Tools

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

Job description

Blacksmith Agency is a digital agency operating remotely with clients in the US, Canada, and South Africa. We seek a Paid Social Media Manager who owns paid media strategy and execution for a book of B2B and growing-brand accounts.

You will lead targeting, budgets, roadmap, and narrative during client discussions, acting as the strategic voice and making campaign decisions that drive results. Collaboration with clients on live calls is essential.