Remote Paid Media Manager — Multifamily Growth & ROAS

Blacksmith Agency LLC; Rosebank; Remote; ZAR 1,314,000 - 1,971,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Manager, Multifamily to own the paid media strategy for large multifamily client portfolios. You will guide targeting, budgets, roadmaps, and narrative during client discussions.

The role requires hands-on management of campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, with emphasis on ROAS/CPA improvements and cross-client coordination.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA improvements with client numbers.
• Agency experience managing multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for multifamily clients across Google, Meta, LinkedIn and Microsoft Ads.
• Budget allocation, bidding, targeting and creative testing.
• Set up and verify conversion tracking with GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and present the story behind the numbers.
• Drive account growth through retention and upsell.

Skills

Google Ads

Meta (Facebook) Ads

Agency experience

English on US calls

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Manager, Multifamily to own the paid media strategy for large multifamily client portfolios. You will guide targeting, budgets, roadmaps, and narrative during client discussions.

The role requires hands-on management of campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, with emphasis on ROAS/CPA improvements and cross-client coordination.