Remote Media Strategist

Placements24; Bloemfontein; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote work

Home office stipend

Company laptop

Learning platform access

Bonuses based on performance

Job summary

Placements24 in South Africa is seeking a Remote Media Strategist to design and manage digital media strategies from anywhere in SA. You will craft paid campaigns across Google Ads, social platforms, and programmatic channels, then analyze results to optimize ROI.

Join a flexible, remote team, collaborating with creatives, analytics, and account teams to deliver impactful campaigns and regular client reports. A 4+ year background in digital media planning is essential.

Qualifications

• Bachelor’s degree in Marketing/Advertising/Communications.
• Minimum of 4 years hands-on experience in digital media planning and strategy.
• Proven experience managing paid media campaigns across SEM, Social, Programmatic.
• Strong analytical skills with data tools like GA and Excel.
• Excellent remote communication and presentation abilities.

Responsibilities

• Develop comprehensive digital media strategies aligned with client goals.
• Plan, execute, and optimize paid media campaigns across Google Ads, social media, and programmatic platforms.
• Conduct audience research and segmentation to inform targeting.
• Analyze campaign performance data, identify trends, and provide actionable insights for optimization.
• Manage media budgets to maximize ROI and efficient spend.
• Stay ahead of trends in digital media technologies and best practices.
• Collaborate with creative, analytics, and account teams for cohesive execution.
• Prepare regular performance reports and client presentations.
• Identify new media opportunities and innovative approaches to reach audiences.
• Contribute to continuous improvement of media planning and buying processes.

Skills

Digital media planning

Data-driven decision making

Campaign optimization

Cross-channel strategy

Remote collaboration

Education

Bachelor’s degree in Marketing/Advertising/Communications

Tools

Google Ads

Meta Ads

Programmatic

Google Analytics

Excel

Job description

About the Role

Our client is a leading digital-first media company seeking a highly skilled and motivated Remote Media Strategist to join their dynamic team. This position is fully remote, allowing you to work from anywhere within South Africa . The Remote Media Strategist will be responsible for developing and executing innovative media strategies across various digital platforms to achieve client objectives. This role requires a deep understanding of the digital media landscape, audience segmentation, campaign performance analysis, and cutting-edge media technologies. The ideal candidate is a strategic thinker with a passion for data-driven decision-making and a proven track record of delivering successful digital media campaigns. You will play a crucial role in shaping our client's digital presence and driving engagement through effective media planning and execution. This is a fantastic opportunity to work in a flexible, remote environment and contribute to impactful media initiatives from Welkom , or anywhere you choose to be based.

Key Responsibilities

• Develop comprehensive digital media strategies tailored to client goals and target audiences.
• Plan, execute, and optimize paid media campaigns across platforms like Google Ads, social media, and programmatic advertising.
• Conduct in-depth audience research and segmentation to inform media targeting.
• Analyze campaign performance data, identify trends, and provide actionable insights for optimization.
• Manage media budgets effectively, ensuring maximum ROI and efficient spend.
• Stay ahead of the curve on emerging digital media trends, technologies, and best practices.
• Collaborate closely with creative, analytics, and account management teams to ensure cohesive campaign execution.
• Prepare regular performance reports and presentations for clients and internal stakeholders.
• Identify new media opportunities and innovative approaches to reach target audiences.
• Contribute to the continuous improvement of media planning and buying processes.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Statistics, or a related field.
• Minimum of 4 years of hands-on experience in digital media planning and strategy.
• Proven experience managing successful paid media campaigns across multiple platforms (SEM, Social, Programmatic).
• Strong analytical skills with proficiency in data analysis tools (e.g., Google Analytics, Excel).
• Excellent understanding of audience targeting, ad serving technologies, and media metrics.
• Experience with A/B testing and campaign optimization techniques.
• Exceptional communication and presentation skills, comfortable working in a remote setting.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Self-motivated, proactive, and able to work independently with minimal supervision.
• Familiarity with the South African digital media landscape is a plus.
• Must be legally authorized to work remotely in South Africa.

Benefits

• Competitive salary with potential for annual bonuses based on performance.
• Fully remote work environment, offering flexibility and work-life balance.
• Contribution towards home office setup and internet costs.
• Access to a comprehensive online learning platform for professional development.
• Company-provided laptop and necessary software licenses.
• Regular virtual team-building activities and social events.
• Opportunities to work with a diverse range of clients and industries.