Remote Senior Content Strategy Leader: SEO & Growth

Placements24; Cape Town; Hybrid; ZAR 1,100,000 - 1,900,000; Full time

Benefits offered by this job

Fully remote work

Performance bonuses

Generous leave

Professional development

Home office stipend

Retirement plan

Company retreats

Online learning resources

Job summary

Placements24 is seeking a senior Head of Digital Content Strategy, based in Cape Town with a fully remote setup. Lead a distributed team to craft data-driven content across website, blog, email, and social channels, aligning with business goals and brand voice.

The ideal candidate has 8+ years in digital content strategy, deep SEO knowledge, and experience managing remote teams, with a proven ability to drive engagement and conversions. Salary is competitive with bonuses and benefits.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, English, or related field; Master’s preferred.
• At least 8 years in digital content strategy/marketing with 3+ years in leadership.
• Proven track record of driving engagement and conversions with content strategies.
• Expertise in SEO, content optimization, and digital analytics.
• Strong leadership and remote team management experience.

Responsibilities

• Develop and oversee a comprehensive digital content strategy aligned with marketing goals.
• Lead ideation, creation, and distribution across website, blog, social, email, and video.
• Define content pillars, calendars, and brand voice consistency.
• Utilize SEO to drive organic traffic and improve rankings.
• Analyze performance with web analytics and provide optimization insights.
• Manage a remote team of writers, editors, designers, and videographers.
• Collaborate with marketing, product, and sales to support business goals.
• Stay updated on digital marketing trends and opportunities.
• Manage content budget and vendor relationships.
• Develop and implement A/B testing strategies.

Skills

SEO

Content Strategy

Leadership

Analytics

Remote Leadership

CMS Proficiency

Education

Bachelor's in Marketing/Related

Master's preferred

Tools

Google Analytics

SEMrush

CMS Platforms

A/B Testing Tools

Job description

Placements24 is seeking a senior Head of Digital Content Strategy, based in Cape Town with a fully remote setup. Lead a distributed team to craft data-driven content across website, blog, email, and social channels, aligning with business goals and brand voice.

The ideal candidate has 8+ years in digital content strategy, deep SEO knowledge, and experience managing remote teams, with a proven ability to drive engagement and conversions. Salary is competitive with bonuses and benefits.