Senior Growth Lead

peopleworth; Cape Town; Remote; ZAR 900,000 - 1,700,000; Full time

Benefits offered by this job

Collaborative workplace

Growth opportunities

High ownership in impactful role

Close collaboration with senior teams

Job summary

A digital education firm is seeking a Senior Growth Lead to enhance its growth strategies across digital learning products. This role involves owning the growth engine and optimizing conversion rates using data-driven insights. The ideal candidate must have over 5 years of experience in growth marketing, proven skills in analytics and CRM tools, and is comfortable working in a fast-paced environment. The position allows for significant strategic influence and collaboration with executive leadership.

Qualifications

• 5+ years of experience in growth marketing or related fields.
• Advanced proficiency in Excel/Google Sheets for data analysis.
• Hands-on experience with a CRM and marketing automation platforms.
• Experience designing, executing, and evaluating A/B or multivariate experiments.
• Strong funnel analytics ability to interrogate data and turn insights into action.
• Experience improving forms or conversion journeys (Typeform or similar).
• Experience building email nurture programs and automated communications.
• Comfort with AI tools to support research, analysis and content iteration.
• Ability to operate in startup/scale-up environments with autonomy and pace.
• Collaborative style to align marketing, sales, product stakeholders.
• Education/edtech experience is advantageous.
• Exposure to SQL or BI tools (Looker/Metabase) would be beneficial.

Responsibilities

• Own dashboards that provide visibility into conversion performance.
• Implement a consistent metrics framework for conversion channels.
• Design and run A/B and multivariate tests with clear objectives.
• Maintain a single source of truth for growth performance across the portfolio.
• Lead conversion rate optimisation across user journeys, pages, forms, and CTAs.
• Scope growth infrastructure projects to improve measurement and experimentation.
• Design, run and document A/B and multivariate tests with clear hypotheses.
• Review and improve email, SMS journeys, including segmentation and automation logic.
• Identify gaps in nurture flows and build enhanced lifecycle journeys.
• Maintain a prioritised backlog of growth experiments balancing quick wins with long-term opportunities.

Skills

Growth marketing

Conversion rate optimization

Data analysis

Collaboration

AI tools usage

A/B testing

Email marketing

Automation

Cross-functional leadership

Looker/BI

Tools

HubSpot

Excel

Google Sheets

SQL

BI tools

Job description

At peopleworth, we support work where people and performance thrive. As part of our Employer Group, we work with a variety of forward-thinking partners and are excited to share this opportunity that sits within our growing group.

Role Overview

We are seeking a Senior Growth Lead to own and strengthen the full-funnel growth engine across a portfolio of digital education products. This is a remote, hands‑on individual contributor role with significant strategic influence, focused on building measurement infrastructure, identifying high-impact growth opportunities, and running structured experiments that improve enrolments and revenue. The role reports into senior commercial leadership and works closely with product marketing, sales, and broader marketing stakeholders.

Key Responsibilities

• Build and own dashboards and reporting that provide clear visibility into conversion performance across the full funnel, from first touch through to enrolment
• Define, implement, and maintain a consistent metrics framework across acquisition, nurture, and conversion channels
• Translate funnel data into practical insights, recommendations, and decision-ready reporting for senior stakeholders
• Establish and maintain a reliable single source of truth for growth performance across the portfolio
• Lead conversion rate optimisation across key user journeys, landing pages, forms, calls to action, and application flows
• Scope and deliver growth infrastructure projects that improve measurement, experimentation, and conversion performance
• Design, run, and document A/B and multivariate tests with clear hypotheses, success measures, and learning outcomes
• Review and improve email, SMS, and related communication journeys, including segmentation, sequencing, automation logic, and benchmarking
• Identify gaps in nurture and re‑engagement flows and build improved lifecycle journeys based on behavioural data
• Maintain a prioritised backlog of growth experiments, balancing fast wins with longer-term strategic opportunities, while supporting a wider culture of testing and continuous optimisation

Requirements

• Demonstrated experience of 5 or more years in growth marketing, conversion rate optimisation, or a closely related discipline, with a strong record of improving funnel performance and commercial outcomes
• Advanced proficiency in Excel or Google Sheets, including modelling, cohort analysis, forecasting, and scenario planning
• Hands‑on experience with HubSpot or a comparable CRM and marketing automation platform, including workflows, lifecycle stages, and reporting
• Demonstrated experience designing, executing, and evaluating A/B or multivariate experiments using sound methodology
• Strong command of funnel analytics, with the ability to interrogate data, identify root causes, and turn insight into action
• Experience improving forms, applications, or conversion journeys, ideally using Typeform or similar tools
• Demonstrated experience building, scaling, or overhauling email nurture programmes and automated communication flows
• Confident use of AI tools to support research, analysis, content iteration, and workflow automation in a practical, results‑focused way
• Experience operating effectively in startup or scale‑up environments with a high degree of autonomy and pace
• Collaborative working style with the ability to align stakeholders across marketing, sales, and product teams
• Experience in education, edtech, or learner‑focused products would be advantageous
• Exposure to SQL or BI tools such as Looker, Metabase, or similar would be beneficial

Benefits

• Collaborative, people‑centred performance culture
• Opportunities to grow in a fast‑paced environment
• High ownership and visibility in a role with meaningful commercial impact
• Close collaboration with senior decision‑makers and cross‑functional teams

Our Recruitment Process

The peopleworth Employer Group follows a fair, transparent, and multi‑stage recruitment process designed to ensure mutual fit.

• Application Submission: Complete the online form and answer brief application questions.
• Initial Screening: Your application is reviewed for role alignment; successful candidates move to the longlist.
• Video Interview Stage: You'll be invited to record short responses to 3‑4 role‑specific questions.
• Live Interviews: Shortlisted candidates join first‑round interviews (and, where applicable, second or third rounds depending on the role).
• Final Shortlist & Verification: Reference and background checks are completed.
• Offer & Contracting: Successful candidates receive formal offers and contract documents.
• Pre‑boarding & Onboarding: Once accepted, you'll complete a pre‑boarding process before officially joining your employing organisation within the Employer Group.

Throughout every stage, we value clear communication, respectful engagement, and timely feedback.