Remote FMCG Market Research Analyst

Placements24; Randburg; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Competitive salary

Fully remote role

Professional development opportunities

Job summary

Placements24 is seeking a remote Market Research Analyst to join our strategic team in the FMCG sector. You will design and run studies, collect diverse data sources, and translate findings into actionable recommendations for product, marketing, and sales strategies.

The role requires a strong analytical mindset, experience with SPSS/R/Python/Tableau, and the ability to work independently in a fully remote environment while supporting teams across multiple locations, including Randburg, Gauteng.

Qualifications

• Bachelor’s degree in Marketing, Statistics, Economics, Business or related quantitative field; Master’s degree is an advantage.
• Minimum 4 years of market research experience, preferably FMCG or consumer-focused sector.
• Experience designing research methodologies, collecting data, and performing statistical analysis.

Responsibilities

• Design and execute market research studies (qualitative and quantitative) to assess consumer preferences, market potential, and brand perception.
• Collect and analyze large datasets from internal sales data, market reports, and online analytics.
• Identify key market trends, consumer insights, and competitive activities impacting FMCG.
• Prepare reports, presentations, and dashboards to communicate findings and recommendations.
• Collaborate with Marketing, Brand Management, and Product Development teams for data-driven insights.

Skills

Market research

Data analysis

Statistical analysis

Remote work

Education

Bachelor's degree

Master's degree (advantage)

Tools

SPSS

R

Python

Tableau

Job description

About the Role

Our client, a leading entity in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a talented and insightful Remote Market Research Analyst to join their strategic team. This fully remote position will be instrumental in gathering, analyzing, and interpreting market data to inform critical business decisions across product development, marketing, and sales strategies. The ideal candidate is a highly analytical individual with a passion for understanding consumer behaviour, market trends, and competitive landscapes within the FMCG domain. This is a fantastic opportunity for a detail-oriented researcher who thrives in a remote work environment and wants to contribute to the growth and innovation of a prominent FMCG brand, supporting teams across various locations, including Randburg, Gauteng . The role requires a proactive approach to data collection and a strong ability to translate complex findings into clear, actionable recommendations.

Key Responsibilities

• Design and execute market research studies (qualitative and quantitative) to assess consumer preferences, market potential, and brand perception.
• Collect and analyze large datasets from various sources, including internal sales data, market reports, and online analytics.
• Identify key market trends, consumer insights, and competitive activities impacting the FMCG sector.
• Prepare comprehensive research reports, presentations, and dashboards to communicate findings and recommendations to stakeholders.
• Collaborate with Marketing, Brand Management, and Product Development teams to provide data-driven insights for strategy formulation.
• Monitor and analyze competitor activities, market share, and pricing strategies.
• Develop predictive models and forecasts based on market data and trends.
• Stay updated on the latest market research methodologies, tools, and technologies.
• Ensure the accuracy, integrity, and ethical handling of all research data.
• Contribute to the continuous improvement of market research processes and strategies.

Requirements

• A Bachelor's degree in Marketing, Statistics, Economics, Business, or a related quantitative field; a Master's degree is an advantage.
• A minimum of 4 years of experience in market research, preferably within the FMCG industry or a related consumer-focused sector.
• Proven experience in designing research methodologies, collecting data, and performing statistical analysis.
• Proficiency with market research software, survey platforms, and data analysis tools (e.g., SPSS, R, Python, Tableau).
• Strong analytical, critical thinking, and problem-solving skills.
• Excellent written and verbal communication skills, with the ability to present complex information clearly and concisely.
• Demonstrated ability to work independently and manage projects effectively in a remote setting.
• Self-motivated, proactive, and highly organized with strong attention to detail.
• Familiarity with the South African FMCG market is a plus.
• Experience supporting teams in areas like Gauteng .

Benefits

• Competitive salary commensurate with experience and qualifications.
• The flexibility and convenience of a fully remote work arrangement.
• Opportunities for professional development and learning.
• Contribution to strategic decision-making within a dynamic FMCG company.
• A supportive virtual team environment.
• Standard benefits as applicable to remote roles.