Remote FMCG Digital Marketing Specialist

Placements24; Richards Bay; Remote; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Performance bonuses

Professional development

Flexible hours and location

Online training resources

Job summary

Placements24 is seeking a creative Digital Marketing Specialist to drive online presence for its FMCG client base. This fully remote role focuses on developing and managing campaigns that boost brand awareness, engagement, and sales across social media, SEO/SEM, email, and content marketing.

You will analyze performance, optimize budgets, and collaborate with brand and creative teams to deliver data-driven campaigns that resonate in the South African market.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 3 years of digital marketing experience, with a strong focus on FMCG.
• Proven success in developing and executing digital marketing campaigns with measurable results.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools and platforms including Google Analytics, Google Ads, social media tools, and email marketing software.
• Excellent copywriting, editing, and content creation skills.
• Strong analytical and problem-solving skills with data-driven decision making.
• Excellent communication and collaboration skills, especially for remote work.
• Demonstrated understanding of the South African digital marketing landscape is a plus.

Responsibilities

• Develop and execute digital marketing strategies across channels (social, SEO/SEM, email, content, paid advertising).
• Manage and optimize social media profiles and content to increase brand visibility and engagement.
• Create, curate, and manage engaging content (text, image, video) for digital platforms.
• Plan and execute SEO/SEM strategies to improve website traffic and rankings.
• Develop and manage email campaigns including segmentation and performance analysis.
• Monitor and analyze website traffic, campaign performance, and ROI using analytics tools.
• Manage online advertising budgets and campaigns for optimal spend and ROI.
• Stay updated on digital marketing trends and apply best practices.
• Collaborate with internal teams and external agencies for cohesive messaging.
• Generate regular performance reports and share insights with stakeholders.

Skills

3+ years in digital marketing

FMCG experience

Strong analytical skills

Copywriting and content creation

Communication & collaboration

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Google Analytics

Google Ads

Social media management tools

Email marketing software

Job description

Placements24 is seeking a creative Digital Marketing Specialist to drive online presence for its FMCG client base. This fully remote role focuses on developing and managing campaigns that boost brand awareness, engagement, and sales across social media, SEO/SEM, email, and content marketing.

You will analyze performance, optimize budgets, and collaborate with brand and creative teams to deliver data-driven campaigns that resonate in the South African market.