Email Marketing Specialist

Placements24; Bloemfontein; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Fully remote work

Training and tools access

Comprehensive health insurance

Job summary

Placements24 is seeking a dedicated Email Marketing Specialist to join a fully remote team. The role focuses on developing, executing, and optimizing email campaigns to boost engagement, loyalty, and conversions.

You will handle strategy, segmentation, content creation, A/B testing, and performance analysis, leveraging tools like Mailchimp, HubSpot, and Marketo to personalize journeys and improve deliverability.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 3+ years of experience specifically in email marketing and marketing automation.
• Proficiency with major email marketing platforms and CRM systems.
• Strong understanding of email marketing best practices, CAN-SPAM laws, and deliverability principles.

Responsibilities

• Develop and execute comprehensive email marketing strategies aligned with overall marketing goals.
• Design and write engaging email copy, subject lines, and calls-to-action that resonate with target audiences.
• Segment email lists based on customer behavior, demographics, and engagement levels to deliver personalized content.
• Manage email campaign deployment using marketing automation platforms (e.g., Mailchimp, HubSpot, Marketo).
• Conduct A/B testing on various email elements to optimize open rates, click-through rates, and conversions.
• Monitor email deliverability, campaign performance, and key metrics, providing regular reports with insights and recommendations.

Skills

Email marketing

Marketing automation

Copywriting

A/B testing

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Mailchimp

HubSpot

Marketo

Job description

About the Role

Our client is looking for a dedicated and creative Email Marketing Specialist to join their fully remote team. This role is responsible for developing, implementing, and optimizing email marketing campaigns to drive customer engagement, loyalty, and conversions. You will manage all aspects of email marketing, from strategy and list segmentation to content creation, A/B testing, and performance analysis. The ideal candidate is passionate about crafting compelling email copy, understands deliverability best practices, and can leverage marketing automation tools to personalize customer journeys and achieve measurable results in a remote-first environment.

Key Responsibilities

• Develop and execute comprehensive email marketing strategies aligned with overall marketing goals.
• Design and write engaging email copy, subject lines, and calls-to-action that resonate with target audiences.
• Segment email lists based on customer behavior, demographics, and engagement levels to deliver personalized content.
• Manage email campaign deployment using marketing automation platforms (e.g., Mailchimp, HubSpot, Marketo).
• Conduct A/B testing on various email elements (subject lines, content, CTAs, send times) to optimize open rates, click-through rates, and conversions.
• Monitor email deliverability, campaign performance, and key metrics, providing regular reports with insights and recommendations.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience specifically in email marketing and marketing automation.
• Proficiency with major email marketing platforms and CRM systems.
• Strong understanding of email marketing best practices, CAN-SPAM laws, and deliverability principles.
• Excellent copywriting, editing, and communication skills.
• Experience with A/B testing and data analysis to drive campaign optimization.

Benefits

• Competitive salary and performance bonuses.
• Fully remote work arrangement with the flexibility to work from anywhere.
• Access to advanced email marketing tools and training programs.
• Comprehensive health insurance and wellness benefits.
• A supportive and collaborative remote team culture focused on continuous improvement.