Remote E-commerce Marketing Lead

Placements24; Stellenbosch; Hybrid; ZAR 900,000 - 1,400,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonus

Fully remote

Professional development budget

Collaborative culture

Job summary

Placements24 is seeking a visionary Remote E-commerce Marketing Lead to shape and execute online marketing strategies that drive sales and brand growth for its ecommerce business.

You will develop comprehensive marketing plans, manage digital advertising channels, oversee content creation, and analyze campaign performance to deliver measurable results in a fully remote setup.

Ideal candidates bring 8+ years in digital marketing with ecommerce experience and a track record leading remote teams.

Qualifications

• Bachelor's degree in Marketing or related field; MBA is a plus.
• 8+ years of progressive digital marketing experience with ecommerce focus.
• Experience leading remote marketing teams and cross-functional collaboration.
• Strong analytics skills and budget management

Responsibilities

• Develop and execute a strategic ecommerce marketing plan.
• Manage paid advertising campaigns across Google Ads and social platforms.
• Oversee content creation including website copy and product descriptions.
• Lead and mentor a remote marketing team.
• Analyze campaign performance and provide actionable recommendations.
• Stay ahead of digital marketing trends.

Skills

Strategic thinking

Leadership

Remote team management

Digital marketing

Analytics

Budget management

Education

Bachelor's degree in Marketing or related field

MBA

Tools

Google Analytics

Google Ads

CRM systems

Facebook Ads

Instagram Ads

Job description

About the Role

Our client is seeking a visionary and experienced Remote E-commerce Marketing Lead to spearhead their online marketing efforts. This fully remote position offers the unique opportunity to shape and execute innovative marketing strategies that drive sales and brand growth for their e-commerce business, without the need for physical presence in Paarl. You will be responsible for developing comprehensive marketing plans, managing digital advertising channels, overseeing content creation, and analyzing campaign performance to ensure maximum impact. The ideal candidate is a strategic leader with a proven track record in the e-commerce space, adept at managing diverse marketing functions remotely and delivering measurable results.

Key Responsibilities

• Develop and execute a strategic e-commerce marketing plan aligned with business objectives, including SEO, SEM, social media, email marketing, and affiliate programs.
• Manage and optimize paid advertising campaigns across various platforms (Google Ads, social media ads) to achieve target ROI and customer acquisition costs (CAC).
• Oversee the creation of compelling marketing content, including website copy, product descriptions, blog posts, and promotional materials.
• Lead and mentor a remote team of marketing specialists, fostering collaboration and ensuring high-quality output.
• Analyze marketing campaign performance, website analytics, and sales data to provide actionable insights and recommendations for improvement.
• Stay ahead of industry trends and emerging technologies in digital marketing and e-commerce.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• 8+ years of progressive experience in digital marketing, with a significant focus on e-commerce strategy and execution.
• Proven experience in leading and managing remote marketing teams and cross-functional collaboration.
• Deep understanding of all digital marketing channels, analytics tools (Google Analytics), and CRM systems.
• Exceptional strategic thinking, analytical skills, and budget management capabilities.

Benefits

• Highly competitive salary and performance-based bonus structure.
• Fully remote work arrangement, offering flexibility and work-life balance.
• Opportunity to lead marketing strategy for a growing online brand .
• Generous budget for professional development and training.
• Collaborative and supportive virtual work culture focused on innovation.