Remote E-commerce Insights & Optimization Analyst

Placements24; East London; Hybrid; ZAR 420,000 - 680,000; Full time

Benefits offered by this job

Health insurance

Retirement fund contributions

Fully remote position

Professional development opportunities

Job summary

Placements24 is seeking an E-commerce Analytics & Insights Specialist to drive data-informed decisions for a dynamic online retailer in East London. This fully remote role focuses on tracking, analyzing, and reporting key e-commerce metrics to optimize customer journeys and business strategy.

You will monitor website traffic, conversions, and sales using Google Analytics, SQL, and visualization tools, translating data into actionable recommendations and collaborating with marketing, product, and

Qualifications

• Minimum 3 years in web analytics, data analysis or related role in e-commerce.
• Proficiency in Google Analytics and other analytics tools.
• Strong understanding of e-commerce metrics and KPIs.
• Able to translate data into actionable business insights and recommendations.
• Excellent communication and presentation skills.
• Experience with SQL for data extraction is desirable.

Responsibilities

• Monitor and analyze website traffic, user behavior, conversion rates and sales data.
• Develop and maintain regular performance reports and dashboards for key e-commerce KPIs.
• Identify trends and opportunities to improve customer experience and conversions.
• Conduct deep-dive analyses into e-commerce funnel areas to uncover insights.
• Collaborate with marketing, product and sales to provide data-driven recommendations.
• Support A/B testing setup and tracking for website elements and campaigns.
• Perform competitive analysis and market research to understand benchmarks.
• Communicate analytics findings clearly to technical and non-technical stakeholders.
• Stay updated on analytics tools and e-commerce best practices.

Skills

Web analytics

Data analysis

SQL

Digital analytics

Education

Bachelor's degree in a quantitative field

Tools

Google Analytics

Tableau

Power BI

Job description

Placements24 is seeking an E-commerce Analytics & Insights Specialist to drive data-informed decisions for a dynamic online retailer in East London. This fully remote role focuses on tracking, analyzing, and reporting key e-commerce metrics to optimize customer journeys and business strategy.

You will monitor website traffic, conversions, and sales using Google Analytics, SQL, and visualization tools, translating data into actionable recommendations and collaborating with marketing, product, and