Remote Director of Performance Marketing & Growth

Blacksmith Agency LLC; Paarl; Remote; ZAR 1,983,000 - 2,974,000; Full time

Job summary

Blacksmith Agency is seeking a Director of Performance Marketing to lead the PPC and SEO teams. This is a management role where you won't build campaigns, but you own channel strategy, budget allocation, and overall department performance as our accounts scale.

You will set quality standards, guide your strategists, own client communications when campaigns underperform, and participate in the hiring process for your team within about a quarter.

Qualifications

• 7+ years across paid media and SEO.
• Experience managing multiple accounts and teams.
• Proficiency in Google Ads, GA4, Search Console, Meta, and Microsoft Ads.
• Ability to own client-facing communications during underperformance.
• Proven track record turning around at least one account.

Responsibilities

• Own channel strategy and budget allocation as accounts scale.
• Set quality standards and review processes for the team.
• Be the client-facing owner for underperforming accounts.
• Lead hiring and conduct first-round interviews for your team.
• Ensure reporting honesty and GA4 attribution accuracy.

Skills

Leadership

Paid media

SEO

Client-facing

Agency experience

Tools

Google Ads

GA4

Search Console

Meta Ads

Microsoft Ads

Job description

Blacksmith Agency is seeking a Director of Performance Marketing to lead the PPC and SEO teams. This is a management role where you won't build campaigns, but you own channel strategy, budget allocation, and overall department performance as our accounts scale.

You will set quality standards, guide your strategists, own client communications when campaigns underperform, and participate in the hiring process for your team within about a quarter.