Remote Digital PR Strategist for Brand Growth

Placements24; Mossel Bay; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Remote-friendly role in SA

Annual leave + development budget

Health & wellbeing benefits

Latest PR tools

Virtual team events

Career advancement

Home office stipend

Innovative culture

Impactful brand narratives

Job summary

Placements24 is seeking a Digital PR Strategist for a fully remote team. You will develop and execute digital PR campaigns, manage online reputation, engage influencers, and collaborate with marketing teams to boost client visibility.

A bachelor's in Marketing/Communications, 6+ years in digital PR, and strong writing and analytic skills are required. This remote role offers flexibility and opportunities to influence brand narratives across South Africa.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media or related field.
• Minimum 6 years of experience in digital PR or online marketing.
• Proven success in data-driven digital PR campaigns.
• Strong SEO, content marketing, social media and influencer marketing knowledge.
• Excellent writing, editing and content creation for digital platforms.
• Experience with digital PR tools (Cision, Muck Rack, BuzzSumo).
• Ability to analyze campaign performance and derive actionable insights.
• Experience managing online reputation and digital crises.
• Proven ability to work effectively in a fully remote, collaborative environment.
• Creative thinker with a passion for digital innovation.

Responsibilities

• Develop and execute comprehensive digital PR strategies, including content marketing, SEO, and social media integration.
• Identify and engage with online influencers, bloggers, and digital outlets.
• Craft compelling digital content including blog posts and press releases.
• Monitor online conversations, brand mentions and industry trends.
• Manage online reputation and respond to reviews and comments.
• Collaborate with digital marketing teams for cohesive online strategies.
• Measure and report on campaign performance and ROI.
• Stay updated with digital PR tools and best practices.
• Develop outreach campaigns to secure backlinks and improve SEO rankings.

Skills

Content writing

SEO knowledge

Influencer marketing

Strategic thinking

Remote collaboration

Data-driven campaigns

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Cision

Muck Rack

BuzzSumo

Job description

Placements24 is seeking a Digital PR Strategist for a fully remote team. You will develop and execute digital PR campaigns, manage online reputation, engage influencers, and collaborate with marketing teams to boost client visibility.

A bachelor's in Marketing/Communications, 6+ years in digital PR, and strong writing and analytic skills are required. This remote role offers flexibility and opportunities to influence brand narratives across South Africa.