Remote Digital Marketing Specialist – Insurance

Placements24; Paarl; Remote; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Fully remote work

Professional development opportunities

Industry conference attendance

Bonuses based on performance

Job summary

Placements24 is seeking a Digital Marketing Specialist to lead online initiatives for insurance products from a remote-first setup. You will drive lead generation, brand awareness, and optimize campaigns across SEO, SEM, content, social media, and email channels.

Ideal candidates have 3–5 years in digital marketing with a strong portfolio and experience with marketing automation platforms and CRM systems. Collaboration with marketing, sales, and product teams is essential to ensure cohesive

Qualifications

• Bachelor's degree or higher in Marketing, Communications, Business, or related field.
• 3+ years of digital marketing experience with a proven lead generation and brand-building track record.
• Proficiency in SEO, SEM (Google Ads), content marketing, social media, and email marketing.
• Experience with marketing automation platforms and CRM systems.
• Strong analytical skills with Google Analytics and other tools.
• Excellent written and verbal communication; ability to work remotely.

Responsibilities

• Develop and execute comprehensive digital marketing strategies for insurance products.
• Manage SEO/SEM campaigns to drive qualified traffic and leads.
• Create engaging content for website, blog, social media, and email campaigns.
• Manage social media presence and paid social advertising.
• Lead email marketing campaigns, nurture leads, and drive retention.
• Analyze campaigns using Analytics tools and report ROI to stakeholders.
• Stay current with digital marketing trends and best practices.
• Collaborate with design and copy teams to produce assets.
• Identify and test new channels to expand reach.

Skills

SEO

SEM

Content marketing

Social media marketing

Email marketing

Marketing automation

Google Analytics

Education

Bachelor's degree in Marketing/Communications/Business

Tools

HubSpot

Mailchimp

CMS

CRM systems

Job description

Placements24 is seeking a Digital Marketing Specialist to lead online initiatives for insurance products from a remote-first setup. You will drive lead generation, brand awareness, and optimize campaigns across SEO, SEM, content, social media, and email channels.

Ideal candidates have 3–5 years in digital marketing with a strong portfolio and experience with marketing automation platforms and CRM systems. Collaboration with marketing, sales, and product teams is essential to ensure cohesive