Remote Digital Marketing Strategist

Placements24

Cape Town

Ibrido

ZAR 350.000 - 520.000

Tempo pieno

9 giorni fa

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Descrizione del lavoro

Placements24 seeks a skilled Digital Marketing Specialist to lead online campaigns for FMCG products in a remote-capable role. You will drive traffic, engagement, and sales while coordinating with a global team.

The position emphasizes SEO/SEM, content planning, and data-driven decision making. You will design and optimize email marketing, social media, and analytics-driven campaigns, with a focus on ROl and brand visibility.

Competenze

Bachelor's degree in Marketing, Communications, Digital Media, or related field.
3–5 years of experience as a Digital Marketing Specialist or similar, FMCG focus preferred.
Proven leadership of SEO/SEM campaigns, email, social, and display advertising.
Strong knowledge of website analytics and CRO basics.
Ability to work independently in a remote setting.

Mansioni

Develop and execute comprehensive digital marketing strategies to drive traffic, engagement, and conversions for FMCG products.
Manage and optimize SEO and SEM campaigns, including keyword research, bid management, and ad copy creation.
Plan, create, and manage content across social media platforms to build brand awareness.
Develop and implement email marketing campaigns with segmentation, A/B testing, and performance analysis.
Analyze website traffic with Google Analytics to identify trends and opportunities.
Track, measure, and report on campaign performance against KPIs.
Collaborate with designers, content creators, and web developers for a cohesive online presence.
Stay up-to-date with digital marketing trends and best practices.
Manage the digital marketing budget to maximize ROI.