Remote Digital Marketing Data Analyst

Placements24; Sandton; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Fully remote

Professional development

Job summary

Placements24 is seeking a meticulous Digital Marketing Analyst to join the team and work remotely. You will measure, analyze, and report on the performance of digital marketing campaigns, providing data-driven insights to optimize spend and drive growth.

The ideal candidate has strong analytical skills, experience with analytics tools, and the ability to interpret complex data to guide campaign strategy in a fully remote environment.

Qualifications

• Proven experience as a Digital Marketing Analyst, Data Analyst, or similar role with a focus on marketing.
• Strong proficiency in web analytics tools and data visualization tools.

Responsibilities

• Track, measure, and analyze the performance of all digital marketing campaigns across channels (SEO, SEM, social, email).
• Generate regular reports on KPIs such as traffic, conversion rates, CAC, and ROI.
• Identify trends and opportunities for optimization of digital marketing efforts.
• Develop dashboards and visualizations to communicate data clearly.
• Collaborate with marketing to provide data-driven recommendations for strategy and budget.
• Conduct A/B testing and experiments to improve website performance and effectiveness.

Skills

Analytical thinking

Data-driven decision making

Remote work autonomy

Campaign performance optimization

Tools

Google Analytics

Adobe Analytics

SQL

Excel

Python

R

Power BI

Tableau

Job description

Placements24 is seeking a meticulous Digital Marketing Analyst to join the team and work remotely. You will measure, analyze, and report on the performance of digital marketing campaigns, providing data-driven insights to optimize spend and drive growth.

The ideal candidate has strong analytical skills, experience with analytics tools, and the ability to interpret complex data to guide campaign strategy in a fully remote environment.