Remote Digital Marketing Analytics Specialist

Placements24; LegKraal Gate; Hybrid; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Fully remote work

Health, dental, and vision insurance

Professional development

Advanced analytics training

Job summary

Placements24 is seeking a highly analytical Digital Marketing Analyst to support operations remotely. The role focuses on measuring, analyzing, and reporting on the performance of digital marketing campaigns to drive growth and optimize user experience.

The candidate should transform complex data into actionable recommendations, with strong web analytics, campaign tracking, and reporting expertise. Fully remote with opportunities for professional development and advanced analytics training.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Computer Science, or a related quantitative field.

Responsibilities

• Track, measure, and analyze the performance of all digital marketing campaigns across various channels (SEO, SEM, social, email, etc.).
• Develop and maintain dashboards and reports to visualize KPIs and trends.
• Provide actionable insights and recommendations to optimize campaign performance, website usability, and customer journey.
• Conduct A/B testing and other experiments to improve conversion rates and user engagement.
• Collaborate with marketing, product, and engineering teams to ensure accurate tracking implementation and data integrity.

Skills

Web analytics

Dashboards

A/B testing

Data visualization

Reporting

Education

Bachelor's degree in Marketing or related quantitative field

Tools

Google Analytics

Adobe Analytics

UTM tagging

Job description

Placements24 is seeking a highly analytical Digital Marketing Analyst to support operations remotely. The role focuses on measuring, analyzing, and reporting on the performance of digital marketing campaigns to drive growth and optimize user experience.

The candidate should transform complex data into actionable recommendations, with strong web analytics, campaign tracking, and reporting expertise. Fully remote with opportunities for professional development and advanced analytics training.