Remote Digital Marketing Analytics Specialist

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Fully remote work

Health, dental & vision insurance

Professional development budget

Competitive salary with performance‑dr

Job summary

Placements24 is seeking a Digital Marketing Analyst to join a fully remote team. You will measure, analyze, and report on the performance of digital marketing campaigns, translating data into actionable insights to drive ROI for ecommerce operations.

You will develop dashboards, perform deep-dive analyses, and collaborate across teams to optimize strategy, attribution, and CAC. Strong analytics skills and experience with GA, AA, Tableau or Power BI are essential.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or a related quantitative field.
• Proven experience with digital marketing analytics and data interpretation.
• Strong proficiency with web analytics tools (GA, AA) and data visualization platforms.

Responsibilities

• Track and analyze performance of digital marketing campaigns across channels.
• Create and maintain dashboards and reports of KPIs and trends.
• Conduct deep-dive analyses on campaigns, user behavior, and market trends.
• Provide actionable recommendations to optimize campaigns and reduce CAC.
• Collaborate with teams to ensure accurate data collection and attribution modeling.
• Stay updated on trends and best practices in digital analytics.

Skills

Data analytics

Communication

Problem solving

Analytical thinking

Education

Bachelor's degree in Marketing/Statistics/Economics/Mathematics

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Excel

Job description

Placements24 is seeking a Digital Marketing Analyst to join a fully remote team. You will measure, analyze, and report on the performance of digital marketing campaigns, translating data into actionable insights to drive ROI for ecommerce operations.

You will develop dashboards, perform deep-dive analyses, and collaborate across teams to optimize strategy, attribution, and CAC. Strong analytics skills and experience with GA, AA, Tableau or Power BI are essential.