Remote Creative Strategist for Performance Ads

HEIR DIGITAL; Cape Town; Remote; ZAR 300,000 - 540,000; Full time

Benefits offered by this job

Fully remote work

Direct access to leadership

Ownership of accounts

Job summary

Heir Digital, a Cape Town-born, fully remote performance marketing agency, is hiring a Creative Strategist to turn research and ad data into creative that sells. You’ll own the creative strategy across client accounts, write briefs, script videos and plan tests while reading Meta Ads data to guide optimization.

You’ll collaborate with media buyers, editors and designers, presenting thinking to clients and seeking opportunities beyond ads to improve performance.

Qualifications

• Hands-on experience in creative strategy for paid social, ideally on DTC or e-commerce brands, agency or in-house.
• Solid working knowledge of Meta Ads: campaigns, testing, metrics and uploading ads.
• Portfolio of ads you’ve briefed or scripted with performance context.
• Sharp read on consumer psychology: turning insights into hooks.
• Strong writing skills: briefs, scripts, authentic copy.
• Proficient researcher who learns new product/audience quickly.
• Commercial awareness: CPA, ROAS and margins matter; creativity must convert.
• Confident communication with clients and team.
• Organisation and time management under pressure.
• Proactive mindset: identify problems, propose solutions, own results.

Responsibilities

• Owning the creative strategy across a portfolio of client accounts from research to testing rounds.
• Digging into brand, product and customer insights until buyer motivation is clear.
• Generating ad concepts: angles, hooks, offers and testable formats.
• Writing clear, structured briefs for editors, designers and UGC creators.
• Scripting video ads: hooks, body, proof and CTA for various formats.
• Planning creative testing with media buyers to answer specific questions.
• Reading Meta Ads Manager data to decide iterations, scale or kill.
• Reviewing creatives before live deployment and giving precise feedback.
• Presenting creative thinking to clients and reporting learnings.
• Identifying opportunities beyond ads on landing pages and funnels.
• Sharing wins and learnings with the wider team to sharpen performance.

Skills

Creative strategy

Paid social

Meta Ads knowledge

Ad scripting

Writing briefs

Researcher

Commercial awareness

Client communication

Time management

Twitter/TikTok/Google ads familiarity

Tools

AI tools

Editing/design basics

Job description

Heir Digital, a Cape Town-born, fully remote performance marketing agency, is hiring a Creative Strategist to turn research and ad data into creative that sells. You’ll own the creative strategy across client accounts, write briefs, script videos and plan tests while reading Meta Ads data to guide optimization.

You’ll collaborate with media buyers, editors and designers, presenting thinking to clients and seeking opportunities beyond ads to improve performance.