Remote Content Marketing Lead — SEO & Growth Architect

Placements24; Durban; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Medical aid

Provident fund

Paid time off

Job summary

Placements24 seeks a Content Marketing Lead to spearhead strategy from Durban, KwaZulu-Natal, driving organic growth and brand authority. You will own the full content lifecycle—from ideation to distribution and performance analysis—while collaborating with product marketing, sales, and design teams.

The role emphasizes data-driven optimization, audience segmentation, and a strong command of SEO, with remote-first flexibility for a Durban-based candidate ready to scale content across markets.

Qualifications

• Bachelor's degree in Marketing, Journalism, Communications, English, or related field.
• Minimum 6 years in content marketing with a proven track record.
• Strong SEO, content optimization, and analytics experience.
• Exceptional writing, editing, and storytelling abilities.
• Experience managing editorial calendars and production workflows.
• SaaS/B2B marketing knowledge and ability to lead remote teams is a plus.

Responsibilities

• Develop and implement a comprehensive content marketing strategy for lead generation and customer acquisition.
• Oversee creation of blog posts, whitepapers, case studies, webinars, social content, and video scripts.
• Manage editorial calendar and ensure consistent content flow addressing audience needs.
• Apply SEO best practices to maximize organic visibility and rankings.
• Collaborate with product marketing, sales, and design to support go‑to‑market strategies.
• Analyze content performance with web analytics and optimize for engagement.
• Lead and manage freelance writers, designers, and content creators.
• Build communities around content and stay updated on Durban's tech scene.

Skills

SEO

Content strategy

Editorial calendar

Project management

Writing & editing

Analytics

Storytelling

Remote team management

Education

Bachelor's degree in Marketing, Journalism, Communications, English, or related field

Tools

Google Analytics

SEMrush

Job description

Placements24 seeks a Content Marketing Lead to spearhead strategy from Durban, KwaZulu-Natal, driving organic growth and brand authority. You will own the full content lifecycle—from ideation to distribution and performance analysis—while collaborating with product marketing, sales, and design teams.

The role emphasizes data-driven optimization, audience segmentation, and a strong command of SEO, with remote-first flexibility for a Durban-based candidate ready to scale content across markets.