Remote B2B Copywriter & Marketing Coordinator (SA)

Purple Sales; Cape Town; On-site; ZAR 360,000 - 600,000; Full time

Job summary

Purple Sales is hiring a full-time B2B Copywriter & Marketing Coordinator to execute weekly outbound sales content and design marketing materials for our clients. This hands-on role focuses on creating sales development content, email templates, sequences, and scripts while integrating with tools like Instantly and HubSpot.

The position requires 2+ years in a B2B sales content team, strong English writing, and proficiency with CRM/email tools.

Qualifications

• BA/BS in Business, Marketing, or Computer Science.
• 2+ years in a B2B Sales Development Content Writer team, ideally B2B or agency.
• Experience managing sales/email engagement tools such as Lemlist, Apollo, Instantly, Salesloft, or Outreach.io.
• Proven weekly content production at scale.
• Competitor analysis skills.
• Understanding of sales processes and working within a sales environment.
• HubSpot knowledge (not advanced).
• Experience integrating HubSpot with other tools via API, Zapier, or natively.
• Strong analytical skills (Excel) and reporting/data analysis.
• Strong written English.
• Proficient with Word documents and Claude.ai.

Responsibilities

• Creating Sales Development Materials for outbound Lead Generation campaigns.
• Creating Follow-up email templates.
• Creating Outbound Email sequences.
• Creating Call Scripts.
• Creating Marketing briefs and PDF sales content.
• Implementing emails in sequence tools such as Instantly and HubSpot.
• Developing and maintaining reports and dashboards to improve system usability.

Skills

B2B content writer

Sales development content

Content production at scale

Competitor analysis

Sales processes knowledge

HubSpot knowledge

Excel reporting

English writing

API/Zapier integration

Education

BA/BS in Business, Marketing, or Computer Science

Tools

Lemlist

Apollo

Instantly

Salesloft

Outreach.io

HubSpot

Zapier

Job description

Purple Sales is hiring a full-time B2B Copywriter & Marketing Coordinator to execute weekly outbound sales content and design marketing materials for our clients. This hands-on role focuses on creating sales development content, email templates, sequences, and scripts while integrating with tools like Instantly and HubSpot.

The position requires 2+ years in a B2B sales content team, strong English writing, and proficiency with CRM/email tools.