Regional Merchant Activation Leader

Lesaka Technologies; Wes-Kaap; On-site; ZAR 700,000 - 900,000; Full time

Job summary

Lesaka Technologies is seeking a Regional Manager for the 4ALL Voucher merchant base in the Southern Region, based in Cape Town, with regular travel. You will onboard, educate, and activate non-trading merchants, then drive regional sales growth and ARPU through disciplined field execution and leadership of field agents.

The role emphasizes hands-on leadership, merchant education, and execution of campaigns to convert merchants into active traders, with KPI-driven performance expectations across

Qualifications

• 3 to 6 years of experience in field sales, merchant acquisition, field marketing, retail execution, FMCG, fintech, prepaid or related environments.
• Experience managing field teams, agents, promoters, sales representatives, or activation teams.
• Strong understanding of township, informal, or independent merchant environments is advantageous.
• Valid driver’s license and willingness to travel extensively within the region.
• Experience with Excel, reporting, CRM or field management platforms is advantageous.

Responsibilities

• Merchant Onboarding and Activation: Identify, prioritise, onboard, and activate non-trading merchants within the region and convert them into active traders.
• Regional Sales Growth: Own regional voucher performance across active merchants, transactions, and ARPU.
• Field Team Leadership: Manage and motivate field agents, sales teams, activators, and supporting resources; ensure targets and plans are understood.
• Merchant Education: Ensure merchants understand how to sell voucher products and explain use cases to customers.
• In-Store Visibility and Call to Action: Ensure branded material and POS visibility; merchants know what action to take.
• Competitor Conversion: Identify merchants trading competitor vouchers and plan to win share of wallet.
• Campaign Execution: Execute national and regional campaigns; translate campaigns into trading behaviour.
• Reporting and Insights: Provide weekly performance updates on onboarding, activation, trading, volume trends, and field learnings.
• Quality Control: Ensure onboarding quality, proper capture, visits, education, branding where applicable, and follow-up.

Skills

Field sales

Team leadership

Merchant activation

CRM tools

Excel

Tools

CRM software

MS Excel

Job description

Lesaka Technologies is seeking a Regional Manager for the 4ALL Voucher merchant base in the Southern Region, based in Cape Town, with regular travel. You will onboard, educate, and activate non-trading merchants, then drive regional sales growth and ARPU through disciplined field execution and leadership of field agents.

The role emphasizes hands-on leadership, merchant education, and execution of campaigns to convert merchants into active traders, with KPI-driven performance expectations across