Real Estate Digital Marketing Specialist - Limpopo

Placements24; Polokwane; Hybrid; ZAR 300,000 - 520,000; Full time

Job summary

Placements24 in Polokwane seeks a creative, data-driven Digital Marketing Specialist to boost the online presence of a growing real estate agency. This hybrid role combines home-based strategy work with in-person site visits within Polokwane and surrounding Limpopo areas.

You will develop campaigns across social, search, email and content, analyze performance, optimize SEO, and collaborate with agents to showcase listings while driving leads and brand awareness.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• Minimum 3 years of digital marketing experience with campaign management.
• Proficient in SEO, SEM, social media marketing, content creation, and email marketing.
• Experience with Google Analytics, Google Ads, Meta Business Suite, and CRM platforms.
• Hybrid work environment requiring both independent and collaborative work.

Responsibilities

• Develop and implement digital marketing strategies to promote properties and services.
• Manage and optimize social media channels to engage target audiences.
• Create property descriptions, blog posts, videos, and graphics for online platforms.
• Plan and execute paid campaigns (Google Ads, social media ads) to generate leads.
• Analyze website traffic and campaign performance using Google Analytics; provide insights.
• Maintain and optimize the agency website for SEO and user experience.
• Collaborate with real estate agents to align listings with marketing needs.
• Stay updated with digital marketing trends relevant to Polokwane and Limpopo.

Skills

Social media marketing

Content creation

SEO

Email marketing

Campaign planning

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

Google Analytics

Google Ads

Meta Business Suite

CRM platforms

Job description

About the Role

Our client, a growing real estate agency with a strong presence in Polokwane, Limpopo, is looking for a creative and data-driven Digital Marketing Specialist to enhance their online presence and drive property sales. This hybrid role combines strategic digital marketing planning and analysis conducted from home with the need for in-person collaboration and site visits within the Polokwane area. You will be responsible for developing and executing comprehensive digital marketing campaigns across various platforms to attract potential buyers and sellers, showcase properties, and build brand awareness. The ideal candidate is passionate about digital trends and understands how to leverage them effectively in the real estate sector.

Key Responsibilities

• Develop and implement innovative digital marketing strategies to promote properties and agency services in Limpopo.
• Manage and optimize social media channels (Facebook, Instagram, LinkedIn, etc.) to engage target audiences.
• Create compelling content, including property descriptions, blog posts, videos, and graphics for online platforms.
• Plan and execute paid advertising campaigns (Google Ads, social media ads) to generate leads.
• Analyze website traffic and campaign performance using tools like Google Analytics, providing regular reports and insights.
• Manage the agency's website, ensuring it is up-to-date, user-friendly, and optimized for search engines (SEO).
• Collaborate with real estate agents to understand their property listings and marketing needs.
• Stay current with the latest digital marketing trends, tools, and best practices in the real estate industry within Polokwane.

Requirements

• A Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 3 years of experience in digital marketing, with demonstrable success in campaign management.
• Proven experience in social media marketing, content creation, SEO, SEM, and email marketing.
• Proficiency with digital marketing tools (e.g., Google Analytics, Google Ads, Meta Business Suite, CRM platforms).
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to work both independently and collaboratively in a hybrid work environment.
• Experience in the real estate industry is a significant advantage.
• Familiarity with the Polokwane and Limpopo property market is beneficial.
• Creative thinking and a results-oriented mindset.

Benefits

• Our client offers a competitive salary, performance-based incentives, and comprehensive benefits.
• This hybrid role provides the flexibility of remote work combined with essential in-person team collaboration and market engagement in Polokwane.
• You will have the opportunity to shape the digital presence of a growing real estate agency and work on exciting marketing campaigns.
• Continuous learning and professional development in digital marketing are strongly encouraged.