Public Relations Strategist

Placements24; Sandton; On-site; ZAR 1,000,000 - 1,500,000; Full time

Benefits offered by this job

Salary and bonus

Professional development

Leading clients

Collaborative culture

Career advancement

Medical aid

Job summary

Placements24 in Sandton is seeking a visionary Public Relations Strategist to join our team. This office-based role focuses on developing innovative PR campaigns and long-term communication strategies for a diverse client portfolio.

You will drive media impact and shape public perception through strategic storytelling. The ideal candidate brings at least 6 years in strategic PR, exceptional writing and presentation skills, and a proven ability to lead media relations and crisis communications

Qualifications

• Bachelor's degree in PR/Communications/Marketing or related field; Master's preferred.
• Minimum of 6 years in strategic PR with proven campaign track record.
• Strong understanding of PR principles, media relations, and current communication technologies.
• Excellent written and verbal communication and presentation abilities.
• Ability to build and maintain relationships with media and stakeholders; crisis management experience.

Responsibilities

• Develop and implement long-term PR strategies for clients.
• Analyze market trends and advise clients accordingly.
• Lead creation of narratives and communication plans.
• Oversee media relations and pitching high-level stories.
• Develop crisis communication plans and manage sensitive situations.
• Measure and report on ROI of PR campaigns.
• Collaborate with cross-functional teams for integrated marketing and communication.
• Mentor and guide junior PR team members.
• Stay at the forefront of PR innovation and digital communication trends.

Skills

Strategic thinking

Analytical skills

Problem solving

Written communication

Verbal communication

Presentation skills

Leadership

Team collaboration

Education

Bachelor's degree in Public Relations, Communications, Marketing, or a related field

Master's degree (preferred)

Tools

PR software

Media monitoring tools

Analytics platforms

Job description

About the Role

Our client, a leader in the Media & PR sector, is seeking a visionary Public Relations Strategist to join their prestigious team in Sandton , Gauteng . This is an office-based role designed for individuals who thrive on developing innovative PR campaigns and shaping public perception. You will be instrumental in crafting long-term communication strategies, managing complex client portfolios, and driving significant media impact. This role offers an exceptional opportunity for a seasoned PR professional to leverage their expertise in a high-energy environment and contribute to the success of leading brands. We are looking for a strategic thinker with a passion for impactful storytelling and a deep understanding of the media landscape in Sandton .

Key Responsibilities

• Develop and implement comprehensive, long-term public relations strategies for clients.
• Analyze market trends, identify strategic opportunities, and advise clients accordingly.
• Lead the creation of compelling narratives and communication plans.
• Oversee media relations, including pitching high-level stories and managing key journalist relationships.
• Develop crisis communication plans and manage sensitive situations proactively.
• Measure and report on the strategic impact and ROI of PR campaigns.
• Collaborate with cross-functional teams to ensure integrated marketing and communication efforts.
• Mentor and guide junior PR team members.
• Stay at the forefront of PR innovation and digital communication trends.

Requirements

• Bachelor's degree in Public Relations, Communications, Marketing, or a related field. A Master's degree is preferred.
• Minimum of 6 years of experience in strategic public relations, with a proven track record of successful campaign development.
• Deep understanding of PR principles, media relations, and current communication technologies.
• Exceptional strategic thinking, analytical, and problem-solving skills.
• Outstanding written and verbal communication and presentation abilities.
• Proven ability to build and maintain strong relationships with media and stakeholders.
• Experience in crisis management and reputation protection.
• Proficiency in PR software, media monitoring tools, and analytics platforms.
• Ability to manage multiple high-profile projects simultaneously.
• Strong leadership qualities and team collaboration skills.

Benefits

• Highly attractive salary and bonus structure.
• Opportunity to work in the prestigious business hub of Sandton .
• Access to professional development programs and industry conferences.
• Work with a portfolio of high-profile and diverse clients.
• A collaborative, innovative, and performance-driven work culture.
• Significant opportunities for career advancement and leadership roles.
• Comprehensive benefits package including medical aid and retirement fund.