Public Relations Director

Placements24; Centurion; On-site; ZAR 1,800,000 - 2,600,000; Full time

Benefits offered by this job

Executive bonus potential

Health, dental, and vision coverage

Company car or travel allowance

Executive leave package

Executive training and development

Leadership role within a growing org

Job summary

Placements24 in Centurion, Gauteng, seeks an experienced Public Relations Director to lead the organization’s communications from our Centurion offices. This senior role directs the PR strategy, mentors a high-performance team, and builds credibility with national and international media to safeguard the company’s reputation.

You will shape messaging across platforms, manage crisis communications, oversee external communications, and monitor sentiment to inform strategic decisions.

Qualifications

• Master's degree in Public Relations or related field.
• 10+ years of progressive PR experience with 5+ in leadership.
• Proven track record with large-scale PR campaigns and media networks.

Responsibilities

• Develop, implement, and manage the overall PR strategy.
• Lead, mentor, and manage the PR team.
• Establish strong relations with national and international media.
• Oversee external communications, press releases, and speeches.
• Develop crisis communication plans and respond effectively.
• Monitor media coverage and provide strategic guidance.
• Align PR with business objectives with executive leadership.
• Manage PR budget and represent the organization at events.
• Ensure regulatory compliance and ethical communications.

Skills

Leadership

Media relations

Strategic thinking

Crisis management

Budget management

Team mentoring

Education

Master's degree in Public Relations

Job description

About the Role

Our client, a prominent entity in the corporate sector, is seeking an experienced and visionary Public Relations Director to lead their communications efforts from their offices in Centurion, Gauteng . This senior leadership position is responsible for developing and overseeing the entire PR strategy, ensuring consistent and positive messaging across all platforms. The Director will manage a team of PR professionals, cultivate media relationships, and navigate complex communication challenges. This is an exceptional opportunity for a seasoned PR executive to make a significant impact on the organization's public profile and reputation. The role demands strong leadership qualities, strategic acumen, and a comprehensive understanding of the media landscape. You will be at the forefront of shaping public perception and safeguarding the company's interests. The ideal candidate thrives in a fast-paced environment and possesses a proven ability to think critically and act decisively.

Key Responsibilities

• Develop, implement, and manage the overall public relations strategy for the organization.
• Lead, mentor, and manage the PR team, fostering a high-performance culture.
• Establish and maintain strong, credible relationships with national and international media, key influencers, and stakeholders.
• Oversee the creation and distribution of all external communications, including press releases, statements, and speeches.
• Develop and execute proactive and reactive crisis communication plans.
• Monitor media coverage and analyze public sentiment, providing strategic recommendations.
• Collaborate with executive leadership to align PR strategies with business objectives.
• Manage the PR budget effectively, ensuring optimal allocation of resources.
• Represent the organization at industry events and conferences.
• Ensure compliance with all relevant regulations and ethical standards in communications.

Requirements

• Master's degree in Public Relations, Communications, Journalism, Business Administration, or a related field.
• Minimum of 10 years of progressive experience in public relations, with at least 5 years in a leadership role.
• Proven track record of developing and executing successful large-scale PR campaigns.
• Exceptional strategic thinking, problem-solving, and decision-making abilities.
• Extensive network of media contacts across various industries.
• Expertise in crisis management and corporate communications.
• Strong understanding of corporate governance and ethical communication practices.
• Excellent leadership, team management, and motivational skills.
• Outstanding written, verbal, and presentation skills.
• Must be willing to work full-time in our Centurion, Gauteng office.

Benefits

• Highly competitive annual salary of R .
• Executive-level health, dental, and vision coverage.
• Substantial annual bonus potential based on performance.
• Generous executive leave package.
• Opportunities for executive training and development.
• Company car or travel allowance.
• Leadership role within a reputable and growing organization.