Public Relations Specialist

Placements24; Midrand; Hybrid; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Health, dental, and vision insurance

Professional development

Collaborative culture

Job summary

Placements24 in Midrand, South Africa, seeks a dynamic Public Relations Specialist to shape the company’s public image and manage media relations across platforms. You will develop and execute strategic communications plans, craft compelling narratives, and monitor media trends to inform strategy.

You will collaborate with journalists and influencers to drive high-impact campaigns, coordinate events, and respond quickly to emerging issues in a hybrid work environment.

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Minimum of 3-5 years of experience in PR or communications.
• Proven track record of securing positive media coverage and managing PR campaigns.
• Excellent written and verbal communication skills with persuasive storytelling.

Responsibilities

• Develop and implement comprehensive PR strategies to enhance brand visibility and reputation.
• Craft and distribute press releases, advisories, and PR materials to media outlets.
• Build and maintain relationships with journalists, bloggers, influencers, and key industry media.
• Monitor media coverage and industry trends, providing regular reports and insights.
• Manage crisis communication situations and develop response strategies.
• Organize and coordinate press conferences, media events, and PR-related functions.

Skills

Media relations

Communication

Storytelling

Digital communications

Education

Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or related field

Tools

Media monitoring tools

Job description

About the Role

Our client is seeking a dynamic and creative Public Relations Specialist to join their growing communications team in Midrand. This role is integral to shaping and maintaining the company's public image and reputation across various platforms. You will be responsible for developing and executing strategic communication plans, managing media relations, and crafting compelling narratives that resonate with key stakeholders. The ideal candidate is a proactive storyteller with a keen understanding of media trends and a proven ability to build strong relationships with journalists and influencers. This position offers a fantastic opportunity to contribute to high-impact campaigns within a collaborative and innovative environment.

Key Responsibilities

• Develop and implement comprehensive public relations strategies to enhance brand visibility and reputation.
• Craft and distribute press releases, media advisories, and other PR materials to relevant media outlets.
• Build and maintain strong relationships with journalists, bloggers, influencers, and key industry media.
• Monitor media coverage, industry trends, and competitor activities, providing regular reports and insights.
• Manage crisis communication situations, developing and executing response strategies.
• Organize and coordinate press conferences, media events, and other PR-related functions.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Minimum of 3-5 years of experience in a PR or communications role, preferably within an agency or corporate setting.
• Proven track record of securing positive media coverage and managing successful PR campaigns.
• Excellent written and verbal communication skills, with a talent for persuasive storytelling.
• Strong understanding of media relations, social media platforms, and digital communication tools.

Benefits

• Competitive annual salary and performance-based incentives.
• Hybrid work model offering flexibility between office and remote work.
• Comprehensive health, dental, and vision insurance coverage.
• Opportunities for professional development and continuous learning.
• A vibrant and supportive work culture that encourages creativity and collaboration.