Promoter

Premier FMCG (Pty) Ltd; Cape Town; On-site; ZAR 90,000 - 130,000; Full time

Job summary

Premier FMCG (Pty) Ltd is seeking a product and brand promoter to drive below-the-line activities, instore campaigns, and product launches within the bakery division. You will engage customers, demonstrate products, and collaborate with the sales team to enhance the shopping experience.

The role emphasizes brand awareness, sales growth, and high standards of hygiene, with a six-day work week and weekend coverage as required by the environment.

Qualifications

• Grade 12 or equivalent qualification.
• Desirable 6–12 months sales/marketing experience.
• Desirable 6–12 months merchandiser experience.

Responsibilities

• Increase brand awareness by showcasing Premier Bakery products in line with brand positioning.
• Improve sales and build brand trust.
• Optimize customer interactions and product presentations.
• Maintain and improve customer service levels as part of the Bakery Sales team.
• Support effective instore merchandising in collaboration with merchandiser.

Skills

Basic Etiquette

Baking Product Knowledge

Personal hygiene

Food handling principles

Stock control principles

Customer relationship building

Product demonstration

Merchandising (planogram)

Persuading and Influencing

Dealing with customer complaints

Basic reporting

Good communications skills

Education

Grade 12 or Equivalent

Job description

About Premier FMCG

Premier FMCG is at the heart of South Africa's FMCG industry, delivering trusted, iconic brands across our Bakery, Milling, Confectionery, Home & Personal Care and Culinary divisions. We are driven by innovation, collaboration, and a high-performance growth culture. We empower our people to rive for excellence ensuring that our products and people make a difference in the everyday lives of our consumers.

Job Purpose

To fulfil the role of a product and brand promoter who will be responsible for below the line promotion activities for example instore, pro-mobile, brand campaigns, product launches and events

Key Responsibilities

• Increase brand awareness by showcasing Premier Bakery products to potential customers in line with the brand positioning.
• Improve sales.
• Build brand trust.
• Optimize customer interactions/product presentation.
• To ensure full maintain and improve customer service levels as part of the extended Bakery Sales team.
• To support effective instore merchandising in collaboration with relevant merchandiser

Experience And Qualifications

• Previous sales/marketing experience (6 – 12 months) - Desirable
• Merchandiser (6 – 12 months) – Desirable
• Grade 12 or Equivalent

Skills

To succeed in this role, the following capabilities—both technical and behavioural—are essential. These are drawn from the skills and competencies outlined in the role's competency-based profile:

• Basic Etiquette
• Baking Product Knowledge
• Personal hygiene requirements
• Food handling principles
• Stock control principles
• Customer relationship building
• Product demonstration skills
• Merchandising according to planogram
• Persuading and Influencing
• Dealing with customer complaints
• Basic reporting
• Good communications skills

Working Conditions

• Able to work in a pressurised environment.
• Required to work a 6-day week which may include Saturdays, Sundays and Public Holidays.

Diversity & Inclusion

Premier FMCG is an equal opportunity employer. We encourage applications from all qualified individuals, including people living with disabilities. By applying, you consent to the processing of your personal information in line with the Protection of Personal Information Act (POPI Act) for recruitment purposes.