Product Marketing Specialist: Web Hosting Growth

Boardroom Appointments

Cape Town

On-site

ZAR 420,000 - 660,000

Full time

14 days+

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Job summary

Boardroom Appointments seeks a Product Marketing Specialist to develop and execute strategies promoting our products within the web hosting industry. You will work with cross-functional teams to drive awareness, acquisition, and revenue growth.

The ideal candidate has 3–5 years in product marketing in tech, strong analytical skills, and proficiency with marketing tools. Familiarity with the web hosting sector is a plus, and collaboration across teams is essential.

Qualifications

Bachelor's degree in marketing, business or related field.
3–5 years of proven product marketing experience in tech.
Familiarity with web hosting industry is a plus.
Strong analytical and data-driven decision-making skills.
Proficiency with marketing tools and analytics platforms.
Creative thinking and problem-solving abilities.
Ability to work in a collaborative, cross-functional environment.

Responsibilities

Develop and execute marketing strategies to promote products in the web hosting industry.
Conduct market research to identify trends, competitors, and customer needs.
Define and refine product positioning and messaging.
Create and implement go-to-market plans for launches and updates, including pricing and channels.
Collaborate with content team to produce marketing collateral (web content, guides, blogs, case studies).
Support marketing campaigns and measure performance to drive optimization.
Develop strategies to nurture and upsell existing customers.
Monitor competitive landscape and adjust pricing strategies as needed.
Engage with suppliers to build relations and align marketing efforts.