Senior Content Lead: Growth & SEO Strategy

Boardroom Appointments; Cape Town; On-site; ZAR 520,000 - 870,000; Full time

Job summary

Boardroom Appointments is seeking a Content Lead to shape our content strategy and oversee the delivery of high-impact content for our web hosting expertise. You will collaborate with design and product teams to ensure consistent brand messaging across all channels.

The ideal candidate brings 3–5 years of content marketing experience, strong leadership, and proven ability to translate technical concepts into clear content, with solid SEO and CMS familiarity.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 3-5 years of proven experience in content marketing and strategy, preferably in tech or web hosting.
• Leadership skills with the ability to mentor junior content writers.
• Proficiency in SEO best practices and content optimisation.
• Familiarity with CMS, Asana, Grammarly, ChatGPT, and marketing automation tools.
• Excellent organisational skills and ability to deliver high-quality work efficiently.
• Ability to translate technical concepts into engaging and simple content.
• Ability to develop the brand voice of the organisation.

Responsibilities

• Develop and implement a content strategy aligned with company goals.
• Create high-quality articles, blog posts, web copy, emails, ads, videos, and social content.
• Conduct thorough topic research to ensure accuracy.
• Participate in content planning and strategy discussions.
• Optimise content for search engines with relevant keywords and structure.
• Review and edit content, guiding junior writers to quality standards.
• Collaborate with design and product teams to align content with brand messaging.
• Maintain up-to-date knowledge of the web hosting industry.

Skills

Leadership

SEO proficiency

Content writing

Organisational skills

Brand voice development

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

CMS

Asana

Grammarly

ChatGPT

Marketing automation tools

Job description

Boardroom Appointments is seeking a Content Lead to shape our content strategy and oversee the delivery of high-impact content for our web hosting expertise. You will collaborate with design and product teams to ensure consistent brand messaging across all channels.

The ideal candidate brings 3–5 years of content marketing experience, strong leadership, and proven ability to translate technical concepts into clear content, with solid SEO and CMS familiarity.