Product Market Analyst

Betway Africa; Johannesburg; On-site; ZAR 700,000 - 1,000,000; Full time

Job summary

Betway Africa is seeking a regional product market strategist to own market insights and translate them into actionable product requirements across assigned regions. The role emphasizes analysing performance metrics, understanding local dynamics, and collaborating with cross-functional teams to deliver initiatives and support market expansion in a fast-moving betting environment.

Strong analytical and communication skills are essential.

Qualifications

• Experience in product, market strategy, or regionalised roles.
• Strong ability to translate data into actionable insights.
• Ability to operate in fast-moving, multi-market environments.
• Trust and honesty; background checks may be required.

Responsibilities

• Support regional product markets strategy execution.
• Analyse market performance and customer behaviour to identify trends and opportunities.
• Translate regional insights into clear product requirements.
• Monitor local market dynamics, regulatory considerations, and cultural nuances.
• Track competitor offerings and market trends for differentiation.
• Support localisation to align features with local needs.
• Collaborate with hubs, platform, optimisation, and cross-functional teams.
• Track KPIs at market level and drive continuous improvement.
• Contribute to market reporting and stakeholder insights.
• Assist market expansion through research and coordination.
• Surface insights, risks, and opportunities to inform planning.
• Act as a contact for regional product-related queries and coordination.

Skills

Planning skills

Organisation skills

Prioritisation

Commercial judgement

Cross-functional collaboration

Analytical thinking

Localization knowledge

Customer behaviour insights

Market dynamics understanding

Digital/betting domain experience

Strong communication

Tools

Excel

BI tools

Job description

What You’ll Do

You’ll take ownership of work that gives us our competitive edge, including:

• Support the execution of product markets strategy across assigned regions.
• Analyse market performance metrics and customer behaviour to identify trends, risks, and growth opportunities.
• Assist in translating regional insights into clear product requirements and enhancement recommendations.
• Monitor and maintain an understanding of local market dynamics, cultural nuances, and regulatory considerations.
• Track and analyse competitor offerings, positioning, and market trends to identify opportunities for differentiation.
• Support localisation efforts by ensuring product features, journeys, and experiences align with local market needs.
• Collaborate with the relevant hubs, platform, optimisation, and other cross‑functional teams to support effective delivery of specific initiatives.
• Assist in tracking KPIs and performance at a market level, highlighting gaps and supporting continuous improvement initiatives.
• Contribute to consistent market reporting, ensuring accurate and actionable insights are shared with stakeholders.
• Support market expansion initiatives through research, documentation, and coordination activities.
• Help surface insights, risks, and opportunities to inform product planning and prioritisation.
• Act as a supporting point of contact for regional product-related queries and coordination.

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

What You’ll Bring

You’re someone who brings:

• Excellent planning, organisation, and prioritisation skills
• Ability to manage multiple initiatives in high‑pressure environments
• Strong commercial judgement and ability to balance technical and business priorities
• Proactive, structured, and outcome‑driven mindset
• Strong experience in product, market strategy, or regionalised roles, ideally within digital or betting environments
• Deep understanding of localisation, customer behaviour, and market dynamics
• Strong analytical capability with the ability to translate data into actionable insights
• Experience in competitive analysis and market intelligence
• Proven ability to work cross‑functionally and influence product decision‑making
• Strong communication and stakeholder management skills
• Ability to operate in fast‑moving, multi‑market environments
• Structured, proactive, and solution‑oriented mindset

Desirable Skills You’ve Got Up Your Sleeve

It would be great if you also have some of the following skills:

• Ability to interpret data and generate actionable insights
• Good understanding of customer behaviour and digital product environments
• Proficiency in Excel and data tools (BI tools advantageous)
• Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.
• Shortlisted candidates may need to complete an assessment.

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

The perfect place to work, play and grow!