Product Market Analyst

Betway Group; Johannesburg; On-site; ZAR 600,000 - 1,000,000; Full time

Job summary

Betway Group in Johannesburg is seeking a product market strategist to help execute regional strategies, analyse market data, and translate insights into product requirements. You will support localisation, monitor market dynamics, and collaborate with cross-functional teams to deliver initiatives across Africa.

The role requires strong analytical capability, stakeholder management, and the ability to operate in fast-moving multi-market environments.

Qualifications

• Experience in product, market strategy, or regionalised roles.
• Strong commercial judgement with ability to balance technical and business priorities.
• Ability to translate market insights into product requirements.

Responsibilities

• Support execution of product markets strategy across assigned regions.
• Analyse market performance metrics and customer behaviour to identify trends and opportunities.
• Translate regional insights into clear product requirements and enhancements.
• Monitor local market dynamics, regulatory considerations, and cultural nuances.
• Track competitors, market trends and differentiation opportunities.
• Support localisation efforts to align features with local needs.
• Collaborate with hubs, platform, optimisation, and cross-functional teams to deliver initiatives.
• Track KPIs and performance at market level, highlight gaps, and drive improvements.
• Contribute to market reporting with actionable insights.
• Support market expansion through research, documentation, and coordination.
• Surface insights, risks, and opportunities to inform product planning and prioritisation.
• Act as a contact for regional product-related queries and coordination.

Skills

Planning & prioritisation

Multitasking under pressure

Commercial judgement

Structured, outcome-driven

Product/market strategy

Regionalised roles experience

Localization understanding

Data interpretation

Cross-functional collaboration

Stakeholder management

Strong communication

Fast-moving multi-market work

Tools

Excel

BI tools

Job description

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

What you’ll do

• Support the execution of product markets strategy across assigned regions.
• Analyse market performance metrics and customer behaviour to identify trends, risks, and growth opportunities.
• Assist in translating regional insights into clear product requirements and enhancement recommendations.
• Monitor and maintain an understanding of local market dynamics, cultural nuances, and regulatory considerations.
• Track and analyse competitor offerings, positioning, and market trends to identify opportunities for differentiation.
• Support localisation efforts by ensuring product features, journeys, and experiences align with local market needs.
• Collaborate with the relevant hubs, platform, optimisation, and other cross‑functionally teams to support effective delivery of specific initiatives.
• Assist in tracking KPIs and performance at a market level, highlighting gaps and supporting continuous improvement initiatives.
• Contribute to consistent market reporting, ensuring accurate and actionable insights are shared with stakeholders.
• Support market expansion initiatives through research, documentation, and coordination activities.
• Help surface insights, risks, and opportunities to inform product planning and prioritisation.
• Act as a supporting point of contact for regional product-related queries and coordination.

What you’ll bring

You’re someone who brings:

• Excellent planning, organisation, and prioritisation skills
• Ability to manage multiple initiatives in high‑pressure environments
• Strong commercial judgement and ability to balance technical and business priorities
• Proactive, structured, and outcome‑driven mindset
• Strong experience in product, market strategy, or regionalised roles, ideally within digital or betting environments
• Deep understanding of localisation, customer behaviour, and market dynamics
• Strong analytical capability with the ability to translate data into actionable insights
• Experience in competitive analysis and market intelligence
• Proven ability to work cross‑functionally and influence product decision‑making
• Strong communication and stakeholder management skills
• Ability to operate in fast‑moving, multi‑market environments
• Structured, proactive, and solution‑oriented mindset

Desirable skills you’ve got up your sleeve

• Ability to interpret data and generate actionable insights
• Good understanding of customer behaviour and digital product environments
• Proficiency in Excel and data tools (BI tools advantageous)

The perfect place to work, play and grow! Our journey started in 1999 with a handful of brilliant individuals and some very big picture thinking. Now, we are an ever‑growing community of 1,000+ talented and exceptional people at the forefront of the vast and competitive world. Betway has become ingrained in African soil, having set down early roots in markets such as Ghana and South Africa. From there, Betway has weaved its way across the landscape, incorporating regions in East, West and Southern Africa. This growth also shows no signs of slowing, as Betway continues to be embraced by fans of sports betting in more and more African regions. Whether it’s a career in banking and finance, marketing, development or customer care, our people cover a broad range of dedicated specializations, all under one Betway Africa roof.