Product Analytics Lead for Digital Experiences

Pathfinders Consulting Pty (LTD); Cape Town; On-site; ZAR 600,000 - 800,000; Full time

Job summary

Pathfinders Consulting Pty (LTD) in Cape Town is seeking a Senior Digital Product Analyst for a contract role to join a digital customer platform team. You will combine customer journey analysis, product optimisation and data-driven decision making to improve customer experience and business outcomes.

The role spans business analysis, product management, digital analytics and experimentation, requiring strong stakeholder collaboration and a proactive, evidence-based approach.

Qualifications

• 5+ years' experience in Product Analysis, Digital Product Analysis, Product Analytics, Business Analysis, Digital Product or a closely related discipline.
• Strong experience analysing and documenting digital customer journeys and user experiences.
• Proven ability to translate business and customer needs into structured product requirements and functional specifications.
• Strong experience writing user stories and acceptance criteria.
• Strong analytical, critical thinking and problem-solving capabilities.
• Experience analysing customer behaviour, digital conversion funnels and product performance.
• Experience defining product KPIs, metrics and success measures.
• Experience defining digital tracking, event and measurement requirements.
• Hands-on experience with product analytics and digital analytics platforms such as PostHog, Mixpanel, Amplitude, GA4 or similar.

Responsibilities

• Analyse customer and business problems and translate them into clear, actionable product requirements.
• Define end-to-end customer journeys, user flows, business rules and expected product behaviour.
• Create user stories, acceptance criteria, process flows and functional specifications.
• Work with stakeholders to clarify requirements, identify dependencies, resolve gaps and ensure alignment.
• Support product refinement, delivery, testing and adoption of new features and improvements.
• Ensure functional, customer experience, technical and measurement requirements are clearly defined and aligned.
• Analyse customer behaviour across digital journeys, conversion funnels and product experiences.
• Identify customer friction points, drop-off areas, behavioural patterns and opportunities for optimisation.
• Define product KPIs, success measures and performance metrics.
• Translate measurement requirements into tracking and event specifications.
• Develop, maintain and interpret dashboards and product performance reports.
• Analyse post-launch performance and translate data into actionable product recommendations.
• Support opportunity sizing and prioritisation using customer, product and commercial data.
• Develop data-driven hypotheses to improve journeys, products and experiences.
• Define measurement approaches for new features and optimisation initiatives.
• Support A/B testing, experimentation and other optimisation initiatives.
• Analyse experiment results and assess the impact of product changes.
• Measure delivered features against agreed outcomes.
• Identify opportunities for continuous improvement through analytics.

Skills

Product analysis

Digital product analytics

Business analysis

Data analysis

Requirements definition

Experimentation

Tools

PostHog

Mixpanel

Amplitude

GA4

Power BI

Job description

Pathfinders Consulting Pty (LTD) in Cape Town is seeking a Senior Digital Product Analyst for a contract role to join a digital customer platform team. You will combine customer journey analysis, product optimisation and data-driven decision making to improve customer experience and business outcomes.

The role spans business analysis, product management, digital analytics and experimentation, requiring strong stakeholder collaboration and a proactive, evidence-based approach.