PR Content Strategist: Elevate Brand Narratives & SEO

Placements24; Welkom; Hybrid; ZAR 420,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Medical insurance

Retirement plan

Training & development

Supportive team

Paid time off

Job summary

Placements24 in Welkom is seeking a Creative Content Strategist with a PR focus to lead content creation and strategy across multiple platforms. You will shape brand narratives, drive engagements, and ensure alignment with public relations objectives within the Free State region.

The role requires strong writing, editing, and SEO-capable content development, with experience across blogs, social media, and website copy, collaborating with the PR team to deliver impactful campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 3-5 years of experience in content creation, strategy, or digital marketing, preferably with PR focus.
• Exceptional writing, editing, and proofreading skills.
• Familiarity with SEO best practices and CMS.
• Strong understanding of PR principles and media landscape in Welkom.

Responsibilities

• Develop and implement a comprehensive content strategy aligned with PR objectives.
• Create high-quality content including blog posts, articles, social media updates, and website copy.
• Collaborate with PR to translate strategies into actionable content plans.
• Optimize content for SEO and audience engagement.
• Analyze content performance and refine strategies accordingly.
• Manage content calendars and ensure timely publication across channels.

Skills

Content strategy

Content creation

SEO

Editing

CMS

Public relations

Education

Bachelor's degree in Marketing/Communications

Job description

Placements24 in Welkom is seeking a Creative Content Strategist with a PR focus to lead content creation and strategy across multiple platforms. You will shape brand narratives, drive engagements, and ensure alignment with public relations objectives within the Free State region.

The role requires strong writing, editing, and SEO-capable content development, with experience across blogs, social media, and website copy, collaborating with the PR team to deliver impactful campaigns.