Content Strategist: Shape Brand Impact & Growth

Placements24; Welkom; On-site; ZAR 320,000 - 460,000; Full time

Benefits offered by this job

Competitive salary

Medical benefits

Retirement benefits

Paid time off

Collaborative environment

Job summary

Placements24 in Welkom, South Africa is seeking a strategic Content Strategist to develop and execute a comprehensive content plan that supports marketing goals, builds brand authority, and engages target audiences across digital channels.

You will collaborate with designers and writers, conduct keyword research, optimize copy for SEO, and analyze performance to drive ongoing improvements. A strong writing background and CMS experience are essential.

Qualifications

• Experience as Content Strategist or similar role.
• Strong CMS and SEO knowledge.
• Excellent writing, editing and proofreading.
• Experience with content analytics tools.
• Excellent organizational and project management skills.
• Bachelor’s degree in Marketing, Communications or Journalism.

Responsibilities

• Develop and execute a holistic content strategy aligned with marketing goals.
• Conduct keyword research and audience analysis.
• Create and manage blog posts, social content, and website copy.
• Collaborate with designers and writers to produce content.
• Analyze content performance and refine strategy.
• Ensure content follows brand guidelines and SEO best practices.

Skills

Content strategy

SEO principles

Writing & editing

CMS experience

Analytics & insights

Project management

Education

Bachelor's degree in Marketing

Communications or Journalism

Tools

Google Analytics

SEO tools

Job description

Placements24 in Welkom, South Africa is seeking a strategic Content Strategist to develop and execute a comprehensive content plan that supports marketing goals, builds brand authority, and engages target audiences across digital channels.

You will collaborate with designers and writers, conduct keyword research, optimize copy for SEO, and analyze performance to drive ongoing improvements. A strong writing background and CMS experience are essential.