PPC Manager, Multifamily (Remote, Westville)

Blacksmith Agency LLC; South Africa; Remote; ZAR 1,244,000 - 1,824,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a PPC Manager, Multifamily. You own paid media for multifamily clients, shaping targeting, budgets, and roadmaps.

You will be the strategic voice in client conversations, driving growth across Google Ads, Meta, and other channels. We require 3+ years hands-on experience in Google Ads and Meta, a proven ROAS/CPA track record, and agency experience across multiple clients.

Qualifications

• 3+ years hands-on in Google Ads and Meta: built, run and optimized campaigns.
• Proven ROAS/CPA improvement or pipeline impact.
• Agency experience managing multiple clients.
• Clear spoken English with US clients on live calls.
• Experience in multifamily or multi-location business is a plus.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Handle budget allocation, bidding, targeting, and creative testing.
• Set the 90-day and quarterly roadmaps and explain numbers on calls.
• Drive account growth through retention, upsell, and lasting client relationships.

Skills

Google Ads

Meta Ads

Agency experience

English communication

Multifamily / multi-location

GA4

Tag Manager

Tools

GA4

Tag Manager

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Multifamily you own paid media for a book of multifamily clients (multifamily owners and property management groups running large portfolios): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for multifamily or similar multi-location businesses is a strong plus.